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Just two years ago, the internet couldn’t stop talking about that cursed AI video of Will Smith eating spaghetti.
Glitchy, chaotic, and it went viral—not because it was impressive, but because it was a perfect example of how not to do AI video.
Fast forward to today, and the difference is mind-blowing.
That same concept? Now it actually looks real. Fluid movement, natural lighting, lifelike facial expressions. AI video has caught up to our expectations, and it’s evolving at breakneck speed.
And at the center of that evolution is Google’s Veo 3—its most powerful video generation model yet.
Veo 3 can turn text prompts, images, or audio into cinematic footage with stunning realism. We’re talking film-style depth of field, character-level control, and shots that look like they came out of a creative studio.
Except, they didn’t. They came from a prompt.
Naturally, creators on X (formerly Twitter) are already going wild with it. We’re seeing a whole new category of content that’s part entertainment, part marketing.
But this isn’t just for hobbyists or creative flexes. Ecommerce brands are starting to take note.
Why? Because in a world of short attention spans, AI-native video is a superpower:
- Turn static product shots into dynamic visuals
- Test creative ideas without reshoots
- Ride trends without waiting on production
No studio. No actors. Just a prompt and a few tools.
In this post, we’re breaking down 10 Veo 3 techniques creators are already using, and how your brand can remix them into content that converts.
10 Techniques for Generating AI Videos using Veo 3
1. Image-to-Video Cinematics (The BIGGEST Update Yet)
The biggest leap we’ve seen with Veo 3? The ability to turn static images into cinematic video sequences. It’s opening up a whole new way for brands to create polished visuals with minimal effort.
This is made possible through Google Flow, a tool that brings still images to life with natural-looking motion, like camera movement, soft zooms, and realistic gestures.
For ecommerce brands, this is a game-changer. You can take a simple product photo or lifestyle shot and turn it into scroll-stopping content for ads, Reels, or PDPs. No reshoots, no models, no studio required.
In simplest form, @fofrAI shows exactly how it works: upload a still image into Google Flow, add a simple prompt, and Veo 3 handles the animation.
Here’s an image:
… that you can turn into a short video:
Now, if you want to add a product to your AI video, check out how @pjaccetturo built an image-to-video pipeline using multiple tools:
Start with Midjourney: Use it to generate a stylized image. He recommends including your product in the prompt and dragging in a reference photo to help guide the model.
Insert your product using Flux Kontext: This tool (available on Freepik) helps place objects (like your product) into the scene with proper lighting and perspective. Just upload a photo and prompt the AI to have the model hold it.
Animate it with Veo 3 in Google Flow: Drop the final image into Flow’s “Frames to Video” feature. You can use Veo 3 Fast Mode to save credits while still getting natural motion.
(Pro tip: if the character randomly starts singing, add “no singing” to your prompt 😅)
2. Script-Driven Performance Ads
If there’s one thing that separates forgettable AI videos from actually compelling content, it’s the script.
That’s the idea behind this technique: start with the story first, and let the visuals follow.
Take Kalshi, for example. Their team created a cinematic, underdog-themed ad using Veo 3, grounded in a strong narrative and brought to life with AI-generated visuals.
The production was led by @pjaccetturo, who broke down the process:
- Start with a rough concept or script
- Use Gemini to turn it into a shot list and prompts
- Run each prompt through Veo 3 in Google Flow
- Edit everything together in CapCut, FCPX, or Premiere
Even though it’s not a traditional ecommerce spot, the lesson applies: good writing + clear visual direction = better AI videos that actually convert.
3. Cinematic Spec Commercials
Now that image-to-video actually works, the real question is: How do you maximize it?
One of the best recent examples is a fan-made spec ad for Liquid Death that went viral on Instagram.
This video runs over a minute long, and what really stood out was how consistent the characters looked across every shot.
The trick? According to @minchoi, the creator likely used Veo 3’s Frame-to-Video feature. It takes a single image and turns it into animated video clips while keeping the character and setting intact.
If you want to use image-to-video to create coherent scenes with consistent characters, here’s how to do it:
- Plan the key visuals
- Use Frame-to-Video to animate stills
- Stitch them into a full edit with story and pacing
And here’s the kicker:
It’s a fan-made spec ad. With a clear idea and a few prompts, your brand could do the same—but with intent.
4. Street-Style Interview Clips
One of the easiest formats to try with AI video? Short interview-style clips that feel natural and unscripted—like something straight out of TikTok or Reels.
In this example, @laszlogaal_ created a fake car show-style video using Veo 3. It features a host talking straight to the camera, complete with natural hand movements, laughter, and smooth delivery.
Quick tip: The creator shared that he used a single text prompt per clip, then edited them together manually.
This format is great for creating casual, personality-driven content, such as reactions, fake reviews, or quick takes that look like real conversations.
But for ecommerce brands, this format works well to show different personas reacting to your product, simulate customer testimonials, or create rapid-fire “questions from the street” style UGC.
5. Meme Remix / Viral Clip
Have a meme that fits your brand’s voice? Now you can repurpose it into a short video.
This clip from @fofrAI shows how easy it is to turn a static meme into a full-blown animated video using Veo 3’s Frame-to-Video feature.
The process is simple: start with a well-known meme image, tweak the prompt to say something brand-relevant, and watch it come to life—literally.
This format works great for jumping on trends, teasing product launches, or just adding humor into your content mix. If your brand leans playful, this one’s a no-brainer.
6. AI-Generated Testimonials
Every brand wants video testimonials, but they’re notoriously hard to get.
You need someone willing to film themselves, speak clearly, sound natural, and hit the right message. It’s a big ask.
But what if you could just generate them?
In this piece by @PJaccetturo, he created a fake pharma testimonial ad using Veo 3. The product? A fictional medication that releases pheromones so pets will like you.
The tone is melancholic and oddly believable, but also just weird enough to feel like satire.
He shared how he pulled it off:
- Wrote the script (with help from Grok/ChatGPT)
- Generated a full shot list based on the story
- Created 13 shots in Veo 3, testing multiple generations for each
- Assembled the final edit like a traditional commercial spot
Even if it’s not real, it still feels like something you’d watch, and maybe even believe for a second.
It’s a creative space to play in: from parody reviews to exaggerated “customer” stories, AI testimonials are no longer just filler. They’re content worth watching.
7. Hands-On Product Reviews
Need a close-up demo of your product but don’t have the time (or hands) to shoot it?
Veo 3 can now generate product reviews that feel just like the real thing—complete with reviewer-style delivery, hand gestures, and product-focused camera work.
In this video created by @emollick, the AI reviewer speaks directly to the camera while handling what looks like a range of fictional products.
It’s not perfect… Veo 3 still struggles with rendering real items accurately, but it’s a solid starting point for PDP explainers, how-to mockups, or quick ad-style demos.
8. 360° Video Experiences
Want to give your audience a full, immersive view of a scene?
With Veo 3, you can now generate 360° video content, literally by just adding “360°” to your prompt.
In this video by @MartinNebelong, a simple prompt creates a whole 360° scene you can look around in, like you’re standing inside it.
It’s a great tool for immersive storytelling, branded worlds, or even behind-the-scenes walkthroughs.
For brands, this opens up new creative possibilities. You could build a virtual store walkthrough, simulate a lifestyle setting with your product in context, or drop customers into an AI-generated version of your factory, studio, or creative process.
All without filming a thing. Just say “360°” in your prompt, and start exploring.
9. AI Vlog Segments
What if your favorite fictional character had a vlog? Turns out… they can.
The account @vlogwartz has gone viral for posting daily AI-generated Harry Potter-style vlogs using Veo 3. In less than a month, it’s grown from 0 to 150,000+ followers.
Each video is short, quirky, and surprisingly consistent, scripted and styled from the character’s point of view.
But this format isn’t just for TV or movie characters. You could build a recurring persona inspired by your audience, your brand, or even a fictional customer.
It’s a new way to show personality, tell stories from unexpected angles, and keep people engaged with content that feels ongoing, not just promotional.
10. ASMR Product Tease
ASMR never dies.
It’s a massive content category with a dedicated fanbase—and now, it’s getting the AI treatment. From product unboxings to cooking sounds, the sensory appeal of ASMR continues to pull in millions of views across TikTok, YouTube, and Reels.
One example? Here’s a viral clip by @asmr.iatok that has over 3 million likes, and it’s literally just an AI-generated video of someone cutting vegetables. Every video on the account is made with AI, yet it feels oddly real, super satisfying, and impossible to scroll past.
You can do the same for your brand. Think packaging crinkles, coffee pours, button clicks—any sound that feels tactile and real.
Pair it with AI visuals of your product in use, and suddenly, you’ve got a whole new way to soft-sell your brand in a format people genuinely enjoy.
Final Thoughts: Don’t Sleep on Veo 3
It’s a little scary how good these AI videos are getting—and how fast.
What once looked like glitchy fever dreams now rivals studio-quality footage. And this is just the beginning.
The possibilities are endless: cinematic ads, immersive brand stories, hands-on demos, viral meme remixes. What used to take weeks of production can now be done in a day, by one person, with the right tools and prompts.
For brands, this isn’t just a creative shortcut. It’s a new way to rethink how you produce, test, and scale content.
With Google Flow and the Veo 3 model, high-quality video is no longer a heavy lift. It’s fast, flexible, and surprisingly accessible.
You don’t need a whole team or a big budget to get started. Just a good idea, a few prompts, and the willingness to experiment.
AI video is already changing how things are made. The smart brands? They're already in motion.
