Describe it, and AI builds it.
Share a spreadsheet, a doc or a sentence. Deliver a working first draft, with questions, images, product matrix and results pages - in minutes.
Phoenix by Octane AIAI quiz maker and analytics
AI quiz maker and analytics
for Shopify brands
Describe what you want, let Phoenix build an on-brand quiz, and get rich data insights.
4.9 stars on the Shopify App Store
Create New Quiz
Have a quiz sheet or document?Upload or drag in a Word, Excel, or PDF file and I’ll read it and build your quiz from it.
Your quiz opens in the editor while the AI builds it.
CancelBuild my quiz
Skincare routine quizDRAFTSettingsFlow ViewPreviewCreate experiment
Publish
Find issues1/6
Which sounds like your skin on a random Tuesday?
Shiny zone by 2pm, we call it dewy
Comfortable, does its own thing
Tight after washing, kind of over it
Gets mad if I so much as look at it
Checking 80 answer combinations…Checked all 80 answer combinations · 0.5 sChecked all 80 answer combinations · 1 problem left
Find issues againDeep check (up to 45 s)
“Barrier Bestie Ceramide Cream” is never recommended on the “Oily Routine” page
THE FIX
Loosen the product’s rule, or pick answers the question actually offers.
Show meAsk the assistant
Fixed: now recommended on “Oily Routine”
Here is a shopper who sees it:
Your skin on a random Tuesday: Shiny zone by 2pmSkin tone: MediumSee on the canvasNobody can reach the “Oily Routine” pageProblemPage 9: Oily Routine
Some shoppers finish on “Loading Page”, before any results pageWarningPage 7: Loading PageTrusted by 5,000+ Shopify brands
Meet Phoenix
The advanced AI product recommendation quiz builder
15%
of quiz takers buy
Up to62%
lift in AOV
29%
average email opt-in
Features
Prompt your quiz with Octane AI
Build by asking once, and you’ll never go back.
On-brand design without developers.
Match your site's colors, generate missing images, and restyle the whole quiz with one prompt.
← Back to EditorFLOW VIEWISSUESIssues
Nobody can reach the “Oily Routine” page
No combination of answers leads to “Oily Routine”, so no shopper will ever see it.
Show meAsk the assistant× Ignore
WHY THIS IS CERTAINEvery rule pointing at “Oily Routine” can never match, and the page is skipped in the page order.
THE FIXChange one of the rules so it can match a real set of answers.
Fixed: “Oily Routine” is reachable again
Here is a shopper who lands there:
Your skin on a random Tuesday: Shiny zone by 2pmSkin tone: MediumSee on the canvas
Skincare Routine QuizPUBLISHEDSettingsFlow ViewPreviewCreate experimentPublishOily Routineresults-oilyNobody can reach this
Balanced & bright
Your 4-step routine for oily skin, picked from your answers to help you reach your skin goals.
AI issues finder.
Phoenix walks thousands of paths a shopper could take and flags broken logic, missing or out-of stock products. Fix issues by accepting the change.
Funnel by page ?
Biggest drop: Sun ExposureViewed ?
1,625people who opened the quiz
89.1% started ?
177 viewed but had not startedStarted ?
1,448people who answered or stepped forward68.4% finished ?
Completed ?
991people who finished the quizStart Page25s typical?
Skin Type24s typical?
Skin Concern22s typical?
Sun Exposure22s typical?
Email Opt-in24s typical?
Loading Page25s typical?
Oily Routine485 finished here?
Normal Routine
Dry Routine
← People / visitor-123@example.com
Shopper profile
Sync to ShopifyExport this person
visitor-123@example.comFirst seen Sep 6, 2026 · Last seen Sep 7, 2026, 9:23 AM
Quiz sessions11 completed
Quizzes taken1of 2 published
Orders1last on Sep 7
Spent$59.00after taking a quiz
Bounce Skincare Routine QuizCompletedLatest result · v52 · Sep 6, 2026 · Results linkANSWERSskin_typeComfortable, does its own thingskin_concernBreakouts that show up uninvitedunder_eyesCould use a little de-puffingsun_exposureBasically a vampiresteps_countOne step
Orders after a quiz
Order #1799Matched by emailSep 28, 2026 · after the Bounce quiz$76.00
Order #1767Matched by emailSep 7, 2026 · after the Bounce quiz$59.00
Total spent$59.00
Orders count for up to 90 days after a quiz, at the amount paid at checkout.Answers ?
skin_tone 
click a column to sortAnswerCompletion rate ?Opt-in rate ?Orders ?Revenue ↓ ?
Very Light69.0%39.7%65$4,135
Medium62.7%34.4%23$1,397
Deep74.1%42.9%17$1,006
Very Deep67.1%36.1%11$442
Deepest quiz analytics on Shopify.
See revenue, drop-off, and conversion for every answer, product, and individual quiz taker.
#1 IntegrationKlaviyo + Octane AI:
Klaviyo + Octane AI:
A perfect match
Our most-used integration. Every quiz answer and recommended product syncs to Klaviyo in real time, so every email can speak to each shopper based on what they told you.
Recommended productsShow each shopper the exact products their quiz picked for them.
Answers as Custom PropertiesUse every quiz answer to personalize your email copy.
Real-time flowsStart a flow the moment someone finishes a quiz.
Segments by answersBuild segments from quiz answers and send targeted campaigns.
Klaviyo Flow Preview
1
Quiz CompletedTrigger event from Octane AI
2
Wait 10 minutesTime delay
3
Send Email: Your ResultsPersonalized with quiz answers
Example properties synced
Flow Complete!skin_type: "oily"concerns: "acne"routine: "minimal"Image analysis
See how it worksOne photo can replace five questions
Let shoppers take a selfie. Phoenix reads what matters, like skin tone and undertone, and uses it to pick products, just like any other answer.
Skincare quiz
Take a selfie so we can
match your shade
match your shade
Take photo
Use this photo
Checking your photo...
Skin toneMediumUndertoneWarmConcernUneven tone
ContinueSkincare quizYour results
Your match
Picked from your photo.
Skin toneMediumUndertoneWarmConcernUneven tone
Glow Getter Vitamin C Serum Best matchHelps even out the tone we saw in your photo.
$38Second Skin Tint, 04 Warm MediumA warm undertone tint, matched to your medium skin tone.
$34Daily Shield SPF 40Sheer on medium skin, and it keeps new dark spots from forming.
$29Features
Simple to set up, personal for every shopper.
Open platform.
Manage quizzes and query data from Claude, ChatGPT, Codex or Cursor through MCP, or send answers to your own systems with webhooks and the API.
Experiments.
Run quiz experiments and optimize your completion rates, order conversion, revenue per visit or other metrics.
Formulas for portions and sizes.
Phoenix calculates portions, sizes or quantities from shopper answers and pre-fills the quantity selector.
Zero-party shopper profiles.
Every answer, visit and order in one profile per shopper.
Klaviyo integration.
Sync dynamic properties to your Klaviyo account for granular segmentation and email customization.
Built into Shopify.
Catalog sync, discounts, Markets, Metafields, and Shopify Pay.
Testimonials
Leading DTC brands trust Octane AI with product personalization
“
The faster the cycle time on quiz improvements, the faster I can outrun our competitors and scale our business better.
Over $10M a year from the quiz strategy
Marcus ShimFounder, Bambu Earth
All Real Nutrition
“The data from Octane AI has helped us speed up the creative cycle.”Niall Harty, CEO
“
For businesses, getting a quiz set up is easy. Especially with a tool like Octane AI!
55K waitlist signups from 3 quizzes
Cherene AubertVP of Ecommerce and Digital at ILIA Beauty
← People / visitor-123@example.com
visitor-123@example.com
First seen Mar 14, 2026 · Last seen Nov 12, 2026Quiz sessions2
Quizzes taken2
Attributes7
Last seenNov 12
Bounce Skincare Routine QuizMar 14
skin_typeComfortable, does its own thing
skin_concernBreakouts that show up uninvited
steps_countOne step
Holiday Gift FinderNov 12
gift_forMy partner
budget$50 to $100
interestsTravel
Data you own
Every answer builds a profile you own
Every quiz a shopper takes adds to the same profile: their answers, their result, what they care about. Over time you know each customer a little better, and every email feels written just for them.
- ✓One profile per shopper. A skin quiz in March and a gift quiz in November land on the same person, so each quiz fills in a bit more of the picture.
- ✓Questions become attributes. Ask about skin type once and reuse it everywhere; it shows up as "Skin type" on the profile, not a one-off answer.
- ✓Segment and sync. Filter people by any answer across quizzes, then push them to Shopify, Klaviyo or Attentive as properties and tags.
Open platform
Build on top of Octane AI
Everything Phoenix knows about your quizzes, shoppers and results is yours to use from your own code or from the AI assistant you already work in.
Developer platform
- ✓REST API for quizzes, analytics, shopper profiles, exports and experiments.
- ✓Webhooks for quiz started, quiz finished, profile captured and export ready.
- ✓Storefront JS API to prefill and control the quiz in the browser.
- ✓Cookbook of 40+ recipes.
https://api.octaneai.com/v1
Read the docsConnect your AI assistant
Octane AI has an MCP server. Add it to Claude, ChatGPT, Cursor or Codex, sign in and pick which store it can reach and what it can do. No API keys. Then ask in plain language.
Find shoppers who said sensitive skin and never boughtPublish the version I saved yesterdayBuild a skincare quiz from my product sheet
Which question is losing people the most?
✓ Used Octane AI · Ask for analytics
Sun Exposure. About 13 in every 100 shoppers leave on that page.
https://mcp.octaneai.com/mcp
Connection guideOctane AI Integrations
Works with the tools you already use
Connect your account, no dev work needed. Quiz answers sync to your marketing tools in real time. Octane AI works with your subscription, returns and app platforms too.
Klaviyo
Attentive
Postscript
Recart
Google Analytics
Meta
Gorgias
Recharge
Stay AI
Skio
Loop
Smartrr
Shopify
TapcartPricing
Find the right plan for your store
Pay for quiz starts. Build with AI for free.
1 credit = 1 quiz start. In-quiz AI features start from 0.04 credits per use.
Octane AI Basic
Start your zero-party data journey
$50/month
or $43/month billed yearly
SAVE 15%400 credits included
- Up to 2 quizzes
- Klaviyo & Shopify sync
- AI features included
- Basic analytics
- Email support
- Octane AI Logo
Octane AI Plus
Scale with more credits & features
$200/month
or $170/month billed yearly
SAVE 15%2,200 credits included
- Everything in Octane AI Basic
- Unlimited quizzes
- A/B testing
- Advanced analytics
- More credits for AI usage
- Custom CSS
- Custom branding
- Enhanced integrations
Octane AI Enterprise & Unlimited
Your own quiz expert, on your team
$500+/month
or $425+/month billed yearly
SAVE 15%7,250+ credits or unlimited
- Everything in Octane AI Plus
- Dedicated Account Manager
- Quiz strategy & optimization guidance
- Email flow blueprints & best practices
- Custom onboarding
- Monthly strategy calls
Need more credits? Plans scale with your usage. Already have a quiz somewhere else? We'll migrate it in Phoenix for you. Contact us.
Download The Shopify Quiz Playbook
Learn how to build AI-assisted quizzes with best practices from the biggest DTC brands.
Download the Playbook