Describe it, and AI builds it.
Share a spreadsheet, a doc or a sentence. Deliver a working first draft, with questions, images, product matrix and results pages - in hours.
Phoenix by Octane AIAI quiz maker and analytics
AI quiz maker and analytics
for Shopify brands
Describe what you want, let Phoenix build an on-brand quiz, and get rich data insights.
4.9 stars on the Shopify App Store
Create New Quiz
Have a quiz sheet or document?Upload or drag in a Word, Excel, or PDF file and I’ll read it and build your quiz from it.
Your quiz opens in the editor while the AI builds it.
CancelBuild my quiz
Skincare routine quizDRAFTSettingsFlow ViewPreviewCreate experiment
Publish
Find issues1/6
Which sounds like your skin on a random Tuesday?
Shiny zone by 2pm, we call it dewy
Comfortable, does its own thing
Tight after washing, kind of over it
Gets mad if I so much as look at it
Checking 80 answer combinations…Checked all 80 answer combinations · 0.5 s
Find issues againDeep check (up to 45 s)
“Barrier Bestie Ceramide Cream” is never recommended on the “Dry Routine” page
THE FIX
Loosen the product’s rule, or pick answers the question actually offers.
Show meAsk the assistant
Nobody can reach the “Dry Routine” pageProblemPage 10: Dry Routine
Some shoppers finish on “Loading Page”, before any results pageWarningPage 7: Loading Page
15%
average lift in shop revenue
Up to62%
lift in AOV
29%
average email opt-in
Trusted by 5,000+ Shopify brands
Meet Phoenix
The advanced AI product recommendation quiz builder
On-brand design without developers.
Match your site's colors, generate missing images, make group changes across the whole quiz at once.
AI issues finder.
Phoenix walks every path a shopper could take and flags broken logic, missing or out-of stock products. Fix issues by accepting the change.
Funnel by page ?
Biggest drop: Sun ExposureViewed ?
1,625people who opened the quiz
89.1% started ?
177 viewed but had not startedStarted ?
1,448people who answered or stepped forward68.4% finished ?
Completed ?
991people who finished the quizStart Page25s typical?
Skin Type24s typical?
Skin Concern22s typical?
Sun Exposure22s typical?
Email Opt-in24s typical?
Loading Page25s typical?
Oily Routine485 finished here?
Normal Routine
Dry Routine
← People / visitor-123@example.com
QuizTaker profile
Sync to ShopifyExport this person
visitor-123@example.comFirst seen Sep 6, 2026 · Last seen Sep 7, 2026, 9:23 AM
Quiz sessions11 completed
Quizzes taken1of 2 published
Orders1last on Sep 7
Spent$59.00after taking a quiz
Bounce Skincare Routine QuizCompletedLatest result · v52 · Sep 6, 2026 · Results linkANSWERSskin_typeComfortable, does its own thingskin_concernBreakouts that show up uninvitedunder_eyesCould use a little de-puffingsun_exposureBasically a vampiresteps_countOne step
Orders after a quiz
Order #1799Matched by emailSep 28, 2026 · after the Bounce quiz$76.00
Order #1767Matched by emailSep 7, 2026 · after the Bounce quiz$59.00
Total spent$59.00
Orders count for up to 90 days after a quiz, at the amount paid at checkout.Answers ?
skin_tone 
click a column to sortAnswerCompletion rate ?Opt-in rate ?Orders ?Revenue ↓ ?
Extra light69.0%39.7%65$4,135
Medium62.7%34.4%23$1,397
Deep74.1%42.9%17$1,006
Extra Deep67.1%36.1%11$442
Deepest quiz analytics on Shopify.
See revenue, drop-off, and conversion for every answer, product, and individual quiz taker.
#1 IntegrationKlaviyo + Octane AI:
Klaviyo + Octane AI:
A perfect match
Our most-used integration. Sync quiz data directly to Klaviyo in real-time to power personalized email flows, segmented campaigns, and AI-driven product recommendations.
Real-Time SyncQuiz answers flow to Klaviyo instantly
Custom PropertiesMap any quiz answer to a profile property
Quiz Finished TriggerTrigger flows when quiz completes
Segment by AnswersBuild segments from quiz data
Klaviyo Flow Preview
1
Quiz CompletedTrigger event from Octane AI
2
Wait 10 minutesTime delay
3
Send Email: Your ResultsPersonalized with quiz answers
Example properties synced
Flow Complete!skin_type: "oily"concerns: "acne"routine: "minimal"Image analysis
See how it worksOne photo can replace five questions
Let shoppers take a selfie. Phoenix reads what matters, like skin tone and undertone, and uses it to pick products, just like any other answer.
Skincare quiz
Snap a selfie in natural light so we can match your shade
Take photo
Use this photo
Checking your photo...
Skin toneMediumUndertoneWarmConcernUneven tone
ContinueSkincare quizYour results
Your match
Picked from your photo and 5 answers
Skin toneMediumUndertoneWarmConcernUneven tone
Glow Getter Vitamin C Serum Best matchEvens out the uneven tone we saw in your photo.
$38Second Skin Tint, 04 Warm MediumA warm undertone tint, matched to your medium skin tone.
$34Daily Shield SPF 40Sheer on medium skin, and it keeps new dark spots from forming.
$29Features
Easy to use and reach the real shopper personalization
Open platform.
Connect Phoenix to anything via API or MCP. Ask Claude or ChatGPT about your quiz data directly.
Experiments.
Run quiz experiments and optimize your completion rates, order conversion, revenue per visit or other metrics.
Per user zero-party data.
Quiz answers shoppers choose to share, building a full profile of their answers, visits, and orders.
Individual shopper insights.
View full profile by answers, points, visits, or orders.
Klaviyo integration.
Pass dynamic properties to your Klaviyo account for granular segmentation and email customization.
Built into Shopify.
Catalog sync, discounts, Markets, Metafields, and Shopify Pay.
Testimonials
Leading DTC brands trust Octane AI with product personalization
“
The faster the cycle time on quiz improvements, the faster I can outrun our competitors and scale our business better.
Over $10M a year on the quiz strategy
Marcus ShimFounder, Bambu Earth
All Real Nutrition
“The data from Octane AI has helped us speed up the creative cycle.”Niall Harty, CEO
“
For businesses, getting a quiz set up is easy. Especially with a tool like Octane AI!
55K waitlist signups from 3 quizzes
Cherene AubertVP of Ecommerce and Digital at ILIA Beauty
← People / visitor-123@example.com
visitor-123@example.com
First seen Mar 14, 2026 · Last seen Nov 12, 2026Quiz sessions2
Quizzes taken2
Attributes7
Last seenNov 12
Bounce Skincare Routine QuizMar 14
skin_typeComfortable, does its own thing
skin_concernBreakouts that show up uninvited
steps_countOne step
Holiday Gift FinderNov 12
gift_forMy partner
budget$50 to $100
interestsTravel
Data you own
Every answer builds a profile you own
Every quiz a shopper takes adds to the same profile: their answers, their result, what they care about. Over time you know each customer a little better, and you can speak to them like you do.
- ✓One profile per shopper. A skin quiz in March and a gift quiz in November land on the same person, so each quiz fills in a bit more of the picture.
- ✓Questions become attributes. Ask about skin type once and reuse it everywhere; it shows up as "Skin type" on the profile, not a one-off answer.
- ✓Segment and sync. Filter people by any answer across quizzes, then push them to Shopify, Klaviyo or Attentive as properties and tags.
Open platform
Build on top of Octane
Everything Phoenix knows about your quizzes, shoppers and results is yours to use from your own code or from the AI assistant you already work in.
Developer platform
- ✓REST API for quizzes, analytics, shopper profiles, exports and experiments.
- ✓Webhooks for quiz started, quiz finished, profile captured and export ready.
- ✓Storefront JS API to prefill and control the quiz in the browser.
- ✓Cookbook of 40+ recipes.
https://api.octaneai.com/v1Copy
Read the docsConnect your AI assistant
Octane AI has an MCP server. Add it to Claude, ChatGPT, Cursor or Codex, sign in and pick which store it can reach and what it can do. No API keys. Then ask in plain language.
Find shoppers who said sensitive skin and never boughtTell me which page loses the most peoplePublish the version I saved yesterdayBuild a skincare quiz from my product sheet
Which question is losing people the most?
✓ Used Octane AI · Ask for analytics
Sun Exposure. About 13 in every 100 shoppers leave on that page.
https://mcp.octaneai.com/mcpCopy
Connection guideOctane AI Integrations
Works with the tools you already use
Connect your account, no dev work needed. Quiz answers sync as properties, tags, or custom fields, in real time.
Klaviyo
Attentive
Postscript
Recart
Google Analytics
Meta
Gorgias
Recharge
Stay AI
Skio
Loop
Smartrr
Shopify
TapcartPricing
Find the right plan for your business
Pay only for quiz engagements and AI usage.
Each plan includes credits - 1 credit = 1 quiz engagement. AI features use additional credits.
Octane AI Basic
Start your zero-party data journey
$50/month
or $43/month billed yearly
SAVE 15%400 credits included
- Limited to two quizzes
- Klaviyo & Shopify sync
- AI features included
- Basic analytics
- Email support
- Octane AI Logo
Octane AI Plus
Scale with more credits & features
$200/month
or $170/month billed yearly
SAVE 15%2,200 credits included
- Everything in Octane AI Basic
- Unlimited quizzes
- A/B testing
- Advanced analytics
- More credits for AI usage
- Custom CSS
- Custom branding
- Enhanced integrations
Octane AI Enterprise & Unlimited
Your own quiz expert, on your team
$500+/month
or $425+/month billed yearly
SAVE 15%7,250+ credits or unlimited
- Everything in Octane AI Plus
- Dedicated Account Manager
- Quiz strategy & optimization guidance
- Email flow blueprints & best practices
- Custom onboarding
- Monthly strategy calls
Need more credits? Plans scale with your usage. Contact us for custom pricing.
Download The Shopify Quiz Playbook
Learn how to build AI-assisted quizzes with best practices from the biggest DTC brands.
Download the Playbook