Fast-growing DTC brands implementing this playbook, and personalizing the customer journey with zero-party data, have connected with 16x more customers on email and SMS, seen 6x sales conversions, and increased revenue by over 50%.
"Advertising on third-party platforms is going to be more challenging and less efficient since marketers’ will lose their ability to deliver highly personalized and targeted messages to consumers. Not to mention, paid advertising is getting pricey—cost per impression and cost per click are increasing, which is effectively inflating customer acquisition costs."
"The writing is on the wall. Your success will be determined by how much you do right now. My best recommendation is to lean heavy into collecting zero and first party data (with an emphasis on zero-party data).The more data and insight you collect now while things are still somewhat accessible, the better you'll be in the long run. If you wait, it'll likely be too late."
"Being too dependent on data you don't own is a recipe for disappointment, both for merchants and for their customers. We're entering a new era where privacy comes first, and brands need to adapt to this new online browsing experience."
"In the middle of the funnel where users are on your website, brands need to collect data that actually matters. Just collecting their email or phone number tells you nothing about the customer and it means that you're just going to send blanket messages to everyone and blend in with everyone else in their inbox."
Founded in 2016, we are the pioneer zero-party data marketing platform proud to be powering thousands of ecommerce merchants (including Shopify themselves) to create real relationships with more site visitors and unlock higher conversion rates through personalization across marketing channels.
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