The Problem Every Shopify Merchant Needs to Solve Right Now

As a Shopify merchant, you have been building your brand on top of rented relationships from ad platforms like Facebook. You've relied on retargeting ads based on data that Facebook tracks using the Facebook pixel installed on your store. As of 2021 Apple has broken pixels on over 60% of mobile devices in the United States, and Google is going to do the same. Your marketing strategy needs to fundamentally change.

You need to focus on a new strategy where, instead of renting relationships, you own your relationships. You need to get contact information from as many site visitors as possible, collect targetable data (called zero-party data) by asking site visitors key questions, and leverage this zero-party data on owned channels like email and SMS.

Octane AI was created to help you fix this problem and start owning your relationships.