Download an Inspirational PDF of 200+ Product Pages from Top Shopify Stores

We compiled a searchable PDF document of 200+ of the top Shopify brands' product pages for you to get inspired by. Easily find, analyze, and compare product pages so your store's product pages can convert more visitors into customers.

What would ecommerce experts look for?

1. High quality, varied photography
2. Detailed product descriptions, preferably broken up into readable sections
3. Social proof (reviews, UGC)
4. Clear shipping/returns policy + links
5. Most popular FAQs related to product

(Bonus) Videos/3D models of products!
— Kelly Vaughn 🐞 (@kvlly) February 25, 2020

For many, the PDP is a doorway to the brand. Backtracing customer journeys we'll often see PDP > Search, PDP > Parent category

Baking in brand story alongside the product story, and moments of discovery (for the right audiences) have been very beneficial for CVR and AOV.
— Phillip Jackson (@philwinkle) February 26, 2020

Unsurprisingly, I’d look at the overall CX. What’s the intent of the page? Is it all about the brand or all about the customer? I think that’s what I’d learn the most, actually. I’d find out who really cares about their customer and who cares most about making a quick sale.
— Val Geisler 💌 (@lovevalgeisler) February 26, 2020

The best PDPs do 2 things, and in this order. 1) Sell emotionally, then 2) sell logically.
— Allen Burt (@allenburt) February 25, 2020

I’d look straight at how they are selling the products, copy, content, social proofing, short vs long PDPs

Although if they are going heavy on ads then I’d look at the landing pages, that’s where the action happens!
— Charlie Instone (@CharlesInstone) February 26, 2020

making it clear not only about shipping times but clear on the delivery date(s).

"order within X# of minutes for guaranteed delivery by Friday, March 1st"
— dennis hegstad (@dennishegstad) February 25, 2020

everything @kvlly and @dennishegstad said... but what you’ll learn is that it’s in the execution of each... and the more apps involved the lower the performance. it’s all in the systems you create to then crank out optimized components
— e.r.d.l.e. 🍍 (@gooderdle) February 25, 2020

To what extent the complexity of the product changes the focus of the product page!

How much education does a brand with a complex product provide?

Do brands with simpler products have an advantage or more room to use other conversion tactics?

Is there a sweet spot?
— Katie Krische (@katiekrische) February 25, 2020

How much thought was put into the product listing? (Just a quick add or is content on the page catered to the product?)

If it's a product that requires additional instructions (use, care), are they clearly visible?

Are trust factors present on the page to convert new customers?
— Kelly Vaughn 🐞 (@kvlly) February 25, 2020