Ecommerce Consumer Behavior Report

We asked, and 1,000 real consumers answered.

Data on how to build trust, increase discoverability, and level up your customer experiences. 

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Ecommerce is shifting—will you seize the opportunity?

There’s a fight for consumers’ online attention, and our report shares the exact experiences customers expect from brands.


Featuring insights from over 20 experts that live and breathe ecommerce, including...


“Through the data collected from 1,000+ consumers, it’s clear that brands that provide true differentiation and value through their online shopping experience will nurture customers for long-term gains.”

Mark Bergen

VP Partnerships & Sales, Shopify Plus

Shopify Plus logo

"Our world is a whole new place post-pandemic and the ways in which consumers have changed are no different. What worked in 2019 just won’t fly anymore. There’s a new way of doing business these days and it is fully centered around your customers."

Val Geisler

Consumer Evangelist

Klaviyo logo

“Mission-driven brands are winning. The products we buy and use say something about who we are; therefore, consumers, especially Gen Z, are always looking for brands that align with their personal values.”

Rachel Cantor

Brew Recommendations Writer

Morning Brew logo

"Ecommerce brands who do newsletters—not just sales emails—will have a deeper brand-building foundation + the benefit of natural community-building when done right."

Maria West

Head of Content

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“Instagram and other social media platforms have incredible revenue-driving potential because of these findings—and it’s why influencer marketing is THRIVING right now. I think we’re still fairly early into the full potential of this new marketing medium.”

Kaleigh Moore

Freelance Writer, Forbes & Vogue Business Contributor


"Food and beverage delivery—especially in the wine space—has seen increased adoption considerably since the pandemic. I expect that trend to stay now that consumers are more aware of the possibilities and have generally been pleased by the exceptional service & quality of product that DTC brands can provide."

Jai Dolwani

VP of Growth

Winc logo

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