There’s a fight for consumers’ online attention, and our report shares the exact experiences customers expect from brands.
“Through the data collected from 1,000+ consumers, it’s clear that brands that provide true differentiation and value through their online shopping experience will nurture customers for long-term gains.”
VP Partnerships & Sales, Shopify Plus
"Our world is a whole new place post-pandemic and the ways in which consumers have changed are no different. What worked in 2019 just won’t fly anymore. There’s a new way of doing business these days and it is fully centered around your customers."
“Mission-driven brands are winning. The products we buy and use say something about who we are; therefore, consumers, especially Gen Z, are always looking for brands that align with their personal values.”
Brew Recommendations Writer
"Ecommerce brands who do newsletters—not just sales emails—will have a deeper brand-building foundation + the benefit of natural community-building when done right."
Head of Content
“Instagram and other social media platforms have incredible revenue-driving potential because of these findings—and it’s why influencer marketing is THRIVING right now. I think we’re still fairly early into the full potential of this new marketing medium.”
Freelance Writer, Forbes & Vogue Business Contributor
"Food and beverage delivery—especially in the wine space—has seen increased adoption considerably since the pandemic. I expect that trend to stay now that consumers are more aware of the possibilities and have generally been pleased by the exceptional service & quality of product that DTC brands can provide."
VP of Growth