DTC Grow: Beauty 2021

Thank you to the amazing speakers and attendees who made March 23rd magical.

We hope you were as inspired and awed as we were by the vast array of insightful and actionable knowledge shared by these successful merchants. If you missed it live, you can still sign up to receive the recordings.

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Learn actionable takeaways from brands who've already done it

How you can scale your beauty brand to 8-figures

Learn from Ezra Firestone, Co-founder and CEO of BOOM! by Cindy Joseph, in a masterclass on scaling your beauty brand - no matter where you're starting from.


How to build community and brand love

Authentic connections at scale create community, and this brand love can become a powerful growth catalyst. Hear from the top community-building brands exactly how they do it. 


How subscriptions can improve retention

How to get started offering subscriptions? Dive into how top beauty brands are using subscriptions to maximize recurring revenue and lifetime value. 



How to innovate in new marketing channels

TikTok? YouTube? We're discussing marketing channels brands can and should enter with a panel of all-star beauty brands. 


How (and when) to approach in-person retail 

Join Kristen LaFrance from Shopify's Resilient Retail to uncover how top beauty brands are approaching omni-channel marketing and sales in 2021. 


How to prioritize growth with a small team

Learn how Jason Wong, Founder of Doe Lashes, grew a multi-million dollar brand with only $500 in his pocket. Prioritization is key when you have high growth goals and a small team.

Ezra Firestone


Speaking on how he built a beauty brand to $100M+ in 5 years


Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $94.3 million in the past 4 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of "people over profit," he leads a team of 95 employees while traveling the world educating business owners on how to build brands with integrity and purpose. Most recently in 2019, Ezra partnered with Shopify to create their premier course on Facebook advertising.


Taran Ghatrora

CEO & Co-Founder at Blume

Speaking on entering new channels with Blume


Taran Ghatrora is co-founder and CEO of Blume, a digitally native empowerment and education company. She is a 500 startups fellow and G20 youth delegate for Canada. Blume focused on organic personal care products, for girls and women who believe in the power of their choices. Her passion for health and advocacy broadened in law school when she researched gender equality due to lack of access to period products.


Jason Wong

Founder of Doe Lashes

Speaking on how he built Doe Lashes into a multi-million dollar brand with $500


Jason Wong is the Founder of Wonghaus Ventures and Doe Lashes. Jason is a 23 year-old California-based entrepreneur with over nine years of brand development, supply-chain management, global logistics, and e-commerce. He is a consultant to celebrities and influencers on their eCommerce business as well as executing digital campaigns for clients such as Jack in the Box, Coca-Cola, Adidas, and Fashion Nova.


Eric Bandholz

Founder of Beardbrand

Speaking about building community around a brand


Eric Bandholz is the founder of Beardbrand, a men’s grooming company that focuses on beard care. With the help of the Beardbrand team, they’ve built a community that is changing the way society views beardsmen.


Audrey Leibovich

CEO of SiO Beauty

Speaking on marketing channels and retail 


Audrey Leibovich is currently the CEO of SiO Beauty, a premium medical-grade silicone patch that visibly reduces the appearance of wrinkles. She has extensive experience in both the digital and retail space. Before joining SiO Beauty, Audrey was the Vice President of Digital Marketing for Hudson's Bay Company.


Britanny Carter

Head of Digital Product at Vegamour 

Speaking about subscription products in beauty


Britanny's expert insights have been quoted in the Wall Street Journal, New York Times, Forbes and other various media outlets. Brittany is the Head of Digital Product at Vegamour, an award-winning beauty brand, and has worked with multiple early-stage startups. Including leading product for WiZR, A video analytics platform leveraging industry-leading AI and IoT integrations.




Marius Morariu

Co-founder & President of Tracie Martyn

Speaking on brand building & community


Marius Moirariu is the co-founder & President of Tracie Martyn, the first luxury natural skin care brand that combined effective cosmeceuticals including vitamins and phytonutrients with organic botanicals and essential oils. Tracie Martyn has award winning products and spa. It is unmatched with trend-setting, taste-making influencers as clients and customers.




Kimberly Lewis

Co-Founder of Curlmix

Speaking on subscriptions in the beauty industry


Kimberly Lewis is the co-founder of CurlMix, a clean beauty brand for curly hair. Her innovative take on clean beauty hair products has won her praise from top industry publications such as Refinery29, Ebony Magazine, and ABC TV. Kimberly can also be seen on Season 10 of Shark Tank, a critically acclaimed and multi-Emmy Award-winning reality show. With a Bachelor’s Degree in Logistics & Marketing from the University of Illinois and a relentless drive, Kim has turned CurlMix into a multi-million dollar brand in just a couple years.




Lillie Sun

Growth Marketing & Direct-to-Consumer

Speaking on marketing channels and growth 


Lillie Sun heads growth and expansion of the DTC channel at Three Ships Beauty, a digitally-native skincare company based in Toronto. She is hyper focused on providing value at every stage of the customer journey from acquisition to retention and is reimagining what transparent skincare means and the experience that comes with it.


Josh Elizetxe

Founder & CEO of SNOW

Speaking on brand building and community


Josh Snow is an accomplished entrepreneur and referred to as the "Elon Musk of Ecommerce" having sold over $250,000,000 USD during the last 5 years without raising capital. Josh has partnered with some of the most powerful A-list celebrities and has an incredible grasp on the topics of influence and branding. He is an investor and advisor to several ecommerce brands, including ecommerce ecosystem SaaS businesses. Josh's decorated experience has been covered by CNBC, Daily Mail, and will be expanded upon in an upcoming TV series on Entrepreneur.com.

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Derrick Dinglasan

Founder, CPO & Growth Officer

Speaking on the success of subscription products in beauty


Derrick Dinglasan has over 20 years combined experience in E-commerce, mobile, and digital strategy for consumer and subscription products ranging from beauty, health & wellness, fashion, and electronics. He is Founder and Chief Product & Growth Officer at beauty technology startup, OPTE, the innovative, first-of-its-kind digital precision skincare system that offers a new disruptive solution to hyperpigmentation. Prior to OPTE, Derrick was the Global VP of Digital at Manduka, a high performance yoga mat and yoga apparel legacy brand, where he led digital experience and transformation for its direct-to-consumer and wholesale businesses across the Americas, EMEA, and APAC regions. 




Andrew Faris

CEO of 4x400

Speaking on marketing channels and strategy


Andrew Faris runs 4x400, a Southern California-based holding company for 3 DTC brands (FC Goods, Slick Products, Bambu Earth) and counting. 4x400 is majority owned by Common Thread Collective, a digital sales agency that helps entrepreneurs achieve their dreams, working primarily with DTC consumer goods brands in the $0-$20 million range. Andrew was formerly the VP of Growth at Common Thread Collective, during which time he spent millions of dollars of other people's money on advertising and content while CTC went from 15 to 65 employees.




Sarah Curie

Founder & CEO of Curie 

Speaking on how and when retail works for beauty brands


Sarah Moret is the founder and CEO of Curie. Sarah started her career in venture capital, which meant investing in early-stage startups. Many of these startups were wellness based, which got Sarah curious about clean beauty. She saw all of these brands making amazing clean, natural products but still felt there was a misconception that these products wouldn’t work as well as the standard stuff. She wanted to prove that wrong and started with deodorant (it’s pretty clear when it doesn’t work…) and voila! Curie was born.




Val Geisler

Customer Evangelist at Klaviyo

Moderating a panel on marketing channels 


Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections. And memes. Val loves a good meme, too.




Yaw Aning

CEO & Co-founder of Malomo

Moderating a panel on brand building and community


Yaw Aning is the co-founder and CEO of Malomo, a Shopify app helping ecommerce brands turn their shipment tracking into a marketing channel. Malomo has helped merchants drive millions in revenue from their transactional shipping emails and branded tracking pages. Before Malomo, Yaw cofounded Sticksnleaves, a digital agency building saas products for consumer and ecommerce companies. He started his career as an analyst for an investment bank advising companies on mergers & acquisitions and raising venture capital.




Jay Myers

Co-Founder of Bold Commerce

Moderating a panel on subscription products in beauty


Jay is the co-founder of Bold, a developer that has created many of the most popular apps the Shopify App Store. Bold has become Shopify's largest and most trusted app and custom development partner, worldwide.


Kristen LaFrance

Head of Resilient Retail at Shopify

Moderating a panel on omni-channel and retail


Kristen LaFrance is the host of Shopify's Resilient Retail series. Prior to joining the Shopify team, she hosted two eCommerce podcasts: Playing for Keeps and eComm Noms. As the official mayor of DTC Twitter, Kristen is an expert on omnichannel customer retention and helping online and offline brands connect with customers, craft remarkable experiences, & build resilience for long-term success.


Event Schedule

12:10pm ET
How I built my beauty brand to $100m+ in 5 years
Ezra Firestone, CEO of Boom! By Cindy Joseph

1:00pm ET
Building community around your brand
Moderated by Yaw Aning with Eric from Beardbrand, Marius Morariu from Tracie Martyn, and Josh Elizetxe from Snow Teeth Whitening

2:00pm ET
Launching subscriptions to improve retention
Moderated by Jay Myers from Bold Commerce with Britanny Carter from Vegamour, Kim Lewis from Curlmix, and Derrick Dinglasan from OPTE

3:00pm ET
How and when to enter IRL retail
Moderated by Kristen LaFrance from Shopify with Audrey Leibovich from SiO Beauty and Taran Ghatrora from Blume 

4:00pm ET
How to innovate in new marketing channels
Moderated by Val Geiser from Klaviyo with Audrey Leibovich from SiO Beauty, Lillie Sun from Three Ships Beauty, and Andrew Faris from 4x400

5:00pm ET
Prioritizing for fast growth with Doe Lashes
With Jason Wong from Doe Lashes and Matt Schlicht from Octane AI

5:45pm ET
Closing & Thank You

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