How Wicked Edge Increased AOV by 61% with a Product Quiz
Learn how this precision knife sharpener brand used a quiz to educate customers and dramatically increase their average order value.
About Wicked Edge
Wicked Edge is a leading seller of precision knife sharpeners and accessories, known for their innovative approach to blade sharpening. Their products differ significantly from traditional sharpening methods, offering precision and repeatability that knife enthusiasts love.
With nearly 20 years of experience in the industry, Wicked Edge has built a reputation for quality and innovation. However, their unique products required customer education to help shoppers understand the value and find the right system for their needs.
Company Info
The Challenge: Shortening the Customer Learning Curve
Wicked Edge's products differ significantly from other sharpening solutions in the market, making it difficult for new customers to understand their functionality and determine the best model for their needs. This learning curve created a barrier to purchase, affecting the company's conversion rates.
The Solution: A Product Recommendation Quiz
To educate customers and simplify their shopping journey, Wicked Edge and Tako Agency developed a product recommendation quiz using Octane AI. The quiz was designed to assess customers' needs and suggest appropriate products, effectively reducing confusion and building confidence in their purchasing decisions.
Strategic Quiz Design
Tako Agency used Miro to create a detailed flowchart, visually mapping out the customer journey along each branch of the quiz. This careful planning ensured customers received personalized recommendations based on their specific sharpening needs and experience level.
By planning the quiz structure in advance, Tako Agency created intuitive pathways that guide customers through questions about their knife types, sharpening experience, budget, and desired outcomes.
Needs Assessment
Questions designed to understand customer requirements, knife types, and sharpening experience level.
Zero-Party Data Collection
Two questions dedicated solely to collecting customer data for personalized follow-up marketing.
"Add All to Cart" Feature
Pseudo-bundles that add recommended items as individual line items without requiring SKU changes.
Klaviyo Integration
Each quiz answer passes through as an individual data point for nuanced email segmentation.
The Product Finder Quiz
The "Add All to Cart" Feature
One of the most impactful features was Octane AI's "Add All to Cart" button. This allowed Wicked Edge to create pseudo-bundles without changing their inventory management system or creating new SKUs. When customers receive their recommendations, they can add all suggested items to their cart with a single click.
The Results
The introduction of the quiz led to remarkable outcomes, significantly boosting both AOV and conversion rates.
Customers who took the quiz had an AOV of $727.30, compared to the store's overall AOV of $450.14.
Quiz takers converted at 3.6%, more than double the store's overall conversion rate of 1.5%.
Within the first six months, Wicked Edge saw a 28% increase in revenue attributed solely to the quiz.
The average order value for customers who completed the product recommendation quiz.
Deep Klaviyo Integration
With assistance from their Octane AI Success Manager, Tako Agency integrated the quiz with Klaviyo, allowing each quiz answer to pass through as an individual data point. This enabled Wicked Edge to create highly segmented user groups and pursue nuanced email marketing strategies tailored to each customer persona.
Customer Personas
Quiz responses create detailed customer profiles for targeted marketing.
Segmented Campaigns
Send personalized emails based on sharpening experience and product interests.
Key Takeaways
Product quizzes can educate customers and reduce the learning curve for complex products
The "Add All to Cart" feature enables bundling without inventory management changes
Flowchart-based quiz design ensures logical customer journeys
Zero-party data collection enables highly targeted email marketing
Quiz takers convert at significantly higher rates than regular visitors
Klaviyo integration allows for nuanced segmentation based on quiz responses
Ready to educate your customers and boost your AOV?
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