Geologie's Quiz Glow-Up: 50% More Conversions
After 8 years with a custom-built quiz, Geologie switched to Octane AI—and saw a 50% lift in conversion from quiz completion to purchase within weeks.
About Geologie
Geologie draws on proven methods and dermatological expertise to create unique skin, hair, and body care tailored to each customer. At their core, Geologie is all about personalization and simple solutions.
A big part of their approach to skincare involves a diagnostic, quiz-based approach to product recommendations. They started out with a quiz—it was their beginning and remains central to their brand identity.
Company Info
The Challenge
For years, Geologie used a custom quiz they built in-house. But as the need for speed, testing, and iteration grew, so did the limitations of their internal tools. The original quiz was ahead of its time—eight years ago.
The Solution
Rick Brackett, head of ecommerce at Geologie, identified must-haves for their new quiz: A/B testing, faster changes, more control, and simpler data access. Octane AI provides all this and more straight out of the box.
Head-to-Head Testing Before Committing
Before fully investing, Rick ran a test: Octane AI vs. their custom quiz using the exact same logic and visuals. Octane AI performed slightly better, even with no major UX changes—thanks to cleaner transitions and a faster flow.
Built-in A/B Testing & Analytics
With Octane AI, the team can A/B test questions and flows in real-time. They could isolate what was working and what wasn't—and didn't need engineering's help to do it. If one question was pulling down AOV, they simply removed it.
Visual Drop-off Analytics
They could visualize exactly where users were dropping off, then modify images, welcome screens, and question order without dev help. Changes that took weeks now take minutes.
A/B Testing Built-in
Test questions, flows, and UX changes without engineering help.
Visual Analytics
See exactly where users drop off and optimize in real-time.
AI-Generated Visuals
Added engaging visuals to illustrate skin conditions like acne and redness.
Clean Data to Klaviyo
Quiz responses trigger personalized email and SMS flows instantly.
The Quiz Experience
Geologie's personalized skin diagnostic takes customers through a quick, engaging journey to discover their perfect skincare routine. The clean, minimal design keeps completion rates high.
Geologie's derm-designed quiz guides customers to their personalized routine
5 Reasons Why Geologie's New Quiz Works So Well
Replaced Heavy Text with Engaging Visuals
The old quiz wasn't light reading. With Octane, they added visual elements—including AI-generated images—to illustrate skin conditions. "Before, it was just clicking buttons. Now the quiz feels tangible."
Data-Driven Product Strategy
Quiz responses feed back into upstream marketing decisions. They discovered "general skin health" became the most common concern—reshaping how they message skincare as a habit, not a fix.
Zero-Party Data Powers Personalized Follow-ups
Quiz responses trigger email and SMS flows that recap customer concerns and recommended products. The CDDD (Completed Diagnostic, Didn't Buy) segment gets personalized messaging and discount reminders.
GPT-4 Powered Results Pages
Using GPT-4 and quiz data, Geologie dynamically generates personalized results summaries. "It's not just 'Here's your products'—it's 'Here's why these work for you.'"
Direct Link from Paid Ads to Quiz
All major traffic sources go straight to the quiz—not the homepage. "If the ad says 'Take the quiz,' don't send them to your homepage. Drop them right into the experience."
The Results
After switching to Octane AI, Geologie saw transformative results across their funnel metrics.
Conversion rate from quiz completion to purchase jumped from 9% to 13%.
"I thought only 50% would finish. Over 90% who start it finish it."
Strong alignment with landing traffic—most visitors engage with the quiz.
Powers post-quiz flows via Klaviyo and Attentive for ongoing engagement.
"I've been in ecommerce a long time. Octane is one of the easiest tools I've used. You can jump in even if you're not technical and make changes right away. Engagement and completion are way above what we expected."
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