The Quiz Playbook
The definitive guide to product quizzes. Learn what they are, why you need one, and how to use them to grow your brand.
What is a Product Quiz?
A product quiz is an interactive experience that asks visitors questions about their preferences, then recommends the perfect products—while capturing their email for personalized follow-up marketing.
What's your biggest skin concern?
Why You Need a Quiz
Third-party tracking is dying. Smart brands are switching to quizzes to collect zero-party data and own their customer relationships.
The Old Way
Dying & Expensive
Chrome, Safari, Firefox blocking
Apple killed cross-app tracking
Paying Meta for your own customers
Same message to everyone
The New Way
Quiz-Driven Growth
Customers share preferences directly
Direct relationship you control
Right product, right person, right time
Stop renting your audience
How It Works
The complete quiz marketing system in 5 steps.
Drive Traffic to Your Quiz
Embed your quiz on homepage, product pages, or run as a pop-up. Drive traffic from ads, email, social.
Collect Zero-Party Data
Learn customer preferences, concerns, goals, and budget—plus capture their email and phone.
Show Personalized Results
Recommend perfect products based on answers. Add to cart directly—conversion rates jump.
Sync to Marketing Tools
Quiz data automatically syncs to Klaviyo, Attentive, Shopify. Every answer becomes a profile property.
Send Personalized Follow-Ups
Email and text with hyper-personalized content. Right product, right person, right time.
Works for Every Industry
See what data leading brands collect to personalize their customer journeys.
Beauty & Skincare
Fashion & Apparel
Health & Supplements
Personalized Email & SMS
The real magic happens after the quiz. Use the data to personalize every message and drive 2-3x more conversions.
Email Flows
Automated sequences triggered by quiz
Dynamic Content
Personalize every message
Ready to build your quiz?
Join 5,000+ Shopify brands using quizzes to grow revenue and build real customer relationships.