How Polysleep Built a Quiz That 6x'd Conversion Rate
Learn how Canada's most rewarded mattress brand transformed their customer experience with a personalized mattress-matching quiz.
About Polysleep
Polysleep is a Canadian mattress company that prides itself on offering the best Canadian sleep products. Founded in 2016, the company is driven by the desire to provide the best possible sleeping experience.
The brand is committed to creating sleep products supported by scientific facts and has received various awards and certifications for its mattresses, including being the most rewarded mattress brand, best mattress for back pain, best support, best mattress for side sleepers, and best antimicrobial mattress.
Company Info
The Challenge
Polysleep was facing challenges matching customers with the right mattress as they expanded their product catalog. With more mattress options available, customers were becoming confused about which product would suit their needs best.
The Solution
Polysleep partnered with Octane AI to create a personalized mattress-matching quiz that guides customers through a series of questions about their sleep habits and preferences. The quiz provides tailored mattress recommendations that take the guesswork out of shopping.
Quick 4-Hour Implementation
Within just 4 hours, Polysleep had implemented an aesthetically pleasing quiz with strong logic to map quiz responses to appropriate mattress recommendations. The no-code quiz builder made it easy to launch quickly without development resources.
Smart Mattress Matching
Logic accurately matches over 95% of customers to the right mattress for their needs.
High Email Capture
60-70% quiz completion rate vs. 10% for standard email opt-ins.
Zero-Party Data
Rich customer data synced to Klaviyo for personalized email flows.
Mobile Optimized
80% of customers take the quiz on mobile, so UI was optimized for mobile experience.
Personalized Email Flows
Instead of just swapping placeholders, Polysleep created entirely separate welcome email flows for each quiz persona result. This more advanced personalization led to major lift in engagement—15% higher open rates and 5x higher click rates.
Hear From Polysleep
Watch Jonathan Menard, Marketing Director at Polysleep, share how the quiz transformed their business and customer experience.
Marketing Lessons from Polysleep
Competitive Research
Polysleep researched quizzes used by companies in other industries like cosmetics and technology to inspire their own quiz design. This allowed them to model best practices from various ecommerce inspirations.
Email Personalization
Instead of just swapping placeholders, they created entirely separate welcome email flows for each quiz persona result. This more advanced personalization led to major lift in engagement.
Mobile Optimization
After finding 80% of customers take the quiz on mobile, Polysleep optimized the UI for better mobile experience. This reduced drop-offs and created a better overall quiz experience.
Trust Building
By explaining the logic behind each mattress recommendation, they built trust and reassured customers they weren't just pushing expensive options.
Continuous Optimization
On a monthly basis, Polysleep analyzes quiz drop-off rates to identify challenging questions and tweak wording to increase completion rate. Their goal is 2,000 quiz completions every week.
The Results
Since implementing the quiz, Polysleep has seen tremendous growth that translates directly to revenue.
Customers who complete the quiz convert 6x more than those who don't.
Far exceeding the 10% capture rate of standard email opt-ins.
Personalized welcome flows based on quiz results drive higher engagement.
Tailored content resonates with customers and drives action.
Quiz logic accurately matches customers to the right mattress
Quiz drives cross-selling and bundle recommendations
"The customers that use the quiz in the customer journey normally convert six times and plus more than other sessions that don't use the quiz. The way the quiz impacts conversion rate and consumer behavior is a complete game changer."
The Takeaway
A true marketer at heart, Jonathan recommends every Ecommerce brand test the value of a quiz in their marketing strategy. With Octane AI's no-code quiz builder, a quiz can be created and published in less than a day, and from there the data can determine the potential ROI and opportunity you can get from a quiz.
Ready to transform your customer acquisition?
Join Polysleep and thousands of other brands using Octane AI to grow.