How Nustrips Guides Shoppers to Conversions with a Quiz Funnel
Learn how this innovative vitamin strip brand uses a product recommendation quiz to capture leads, collect zero-party data, and drive conversions with personalized email flows.
About Nustrips
Nustrips is a unique player in the vitamin and supplement industry, offering a novel delivery method for getting your daily nutritional boost. Instead of traditional pills or gummies, Nustrips has developed dissolvable strips that you place on your tongue, providing an easy and efficient way to absorb vitamins into your bloodstream.
Currently, Nustrips offers four targeted product lines: Sleep strips designed to help you get a good night's rest, Energy strips formulated to give you a natural energy boost, Beauty strips created to support healthy hair, skin, and nails, and a combination bundle that includes strips from all three categories.
One of the key selling points for Nustrips is the improved user experience compared to other vitamin form factors. The strips are fast-acting, with nutrients potentially reaching your bloodstream within minutes, and offer an appealing taste with convenient single-serve packaging.
Company Info
The Challenge
With multiple product lines targeting different wellness needs (sleep, energy, beauty), Nustrips needed a way to help customers quickly identify which strips would work best for their unique lifestyle and challenges. Traditional product pages weren't enough to guide customers to the right purchase decision.
The Solution
Nustrips implemented a short, targeted product recommendation quiz that guides users through questions about their energy levels, sleep habits, coffee consumption, and appearance goals—directly aligning with their core product offerings.
Expert-Led Quiz Introduction
The quiz is introduced by a nutrition coach and Nustrips partner, adding a layer of credibility and personal connection right from the start. This builds trust and sets the stage for personalized recommendations.
Targeted Questions Aligned to Products
Each question maps directly to Nustrips' product lines: questions about energy levels lead to Energy strips, sleep cycle questions guide toward Sleep strips, and appearance confidence questions point to Beauty strips.
Email Capture Before Results
Users are prompted to enter their email to view their personalized recommendations, combining the quiz with a lead generation tactic that allows Nustrips to follow up with personalized offers and content.
Dynamic Results Page
Upon submitting their email, users see a dynamic screen showing their quiz results being generated. This page also displays customer testimonials and key product benefits like a 15% discount, free shipping, and free returns—addressing potential objections upfront.
Personalized Recommendations
Quiz responses determine which vitamin strips best match the customer's needs and lifestyle.
Zero-Party Data Collection
Captures valuable data about customer challenges and preferences for targeted marketing.
Klaviyo Integration
Quiz data syncs directly to Klaviyo for personalized email segments and flows.
Objection Handling
Results page addresses objections with testimonials, discounts, and free shipping.
The Post-Quiz Email Flow
By requiring an email address to receive quiz results, Nustrips collects valuable zero-party data that powers a sophisticated 3-part email flow designed to nurture leads and drive conversions.
Immediate Post-Quiz Email
Sent immediately15% offThe first email is sent immediately after the quiz is completed. It includes the customer's personalized product recommendations and a clear call-to-action to visit the product page. The email is branded with Nustrips' colors and features engaging copy that congratulates the customer on taking the first step towards a better version of themselves.
Special Offer Reminder
Follow-up email20% offThe second email serves as a reminder of the customer's personalized recommendations and includes an increased discount offer (20% off vs. the initial 15%). This creates a sense of added value and urgency for customers who didn't purchase after the first email.
Last Chance Discount
7 days later25% offThe final email creates strong urgency by informing customers their discount code is about to expire. Nustrips sweetens the deal to 25% off, an incremental increase designed to convert customers who were on the fence about making a purchase.
Why This Works
The increasing discount amounts (15% → 20% → 25%) and escalating urgency are powerful motivators. Each email is personalized based on quiz responses, featuring the specific products recommended to each customer based on their needs and preferences.
Key Takeaways from Nustrips' Quiz Strategy
Quizzes Drive Personalization
By asking targeted questions, brands can guide users to the most relevant products for their needs and capture valuable zero-party data in the process.
Seamless User Experience
From the moment someone starts the quiz to the final recommendation page, the flow should be intuitive, visually appealing, and focused on the user's goals.
Visibility is Key
To maximize quiz engagement, brands should prominently feature the quiz on their website and leverage paid advertising to drive targeted traffic.
Email Follow-up is Essential
Segmenting quiz takers based on their responses and crafting personalized email journeys helps nurture leads and increase conversions over time.
Room for Optimization
From testing different quiz questions to optimizing the recommendation page, brands should continuously analyze quiz performance and look for improvements.
Data Feeds Product Strategy
Quiz responses provide insights into customer challenges that can inform product development and marketing messaging.
The Nustrips Quiz Experience
A deep dive into how Nustrips leverages their quiz to guide customers to the right vitamin strips for their unique needs.
Watch the Full Breakdown
See how the Nustrips quiz ties into the overall user experience on their website in this detailed walkthrough.
The Results
Nustrips' quiz strategy demonstrates best practices for DTC brands looking to leverage quizzes for lead generation and personalized marketing.
Personalized recommendations help customers confidently choose the right products.
Escalating discounts (15% → 20% → 25%) nurture leads to purchase over time.
Captures customer challenges and preferences for targeted marketing segments.
Expert-led quiz with clear CTAs guides customers through the funnel.
"Quizzes are a powerful tool for personalization and lead generation. By asking targeted questions, brands can guide users to the most relevant products for their needs and capture valuable zero-party data in the process."
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