How Jacked Up Fitness Increased AOV by 47% with Their Quiz
Learn how this high-end fitness equipment brand uses a consultative quiz to match customers with the perfect Power Rack and drive significant revenue growth.
About Jacked Up Fitness
Jacked Up Fitness Brands sells high-end fitness equipment, specializing in Power Racks ranging from $800 to $5,000. Their equipment caters to fitness enthusiasts looking to upgrade their at-home workouts with professional-grade gym solutions.
With expensive, highly-specialized products, consultative selling is key to matching customers to the right equipment. Different from a $10 impulse purchase, shoppers need to go through the entire buyer's journey in their path to completing a purchase.
Company Info
The Challenge
With products ranging up to $5,000, customers want to ensure they purchase the perfect Power Rack for their needs. This creates the perfect environment to leverage a quiz: to learn more about the needs, goals, and space constraints of the customer, and recommend the right product.
The Solution
Jacked Up Fitness created an interactive quiz with Octane AI that helps customers find the right Power Rack by asking key questions about their needs, goals, and preferences. The quiz is a primary focal point of the customer experience, with a call to action in the header navigation menu.
The Quiz Experience
The quiz takes just 2 minutes to complete, guiding customers through a series of thoughtful questions to match them with the perfect equipment. At the end, customers receive personalized product recommendations matching their needs and preferences.
Quiz Questions Include:
Consultative Selling
Qualifies leads and matches them with appropriate products for high-ticket purchases.
Space Matching
Ensures Power Racks fit customer room dimensions before they purchase.
Goal-Based Recommendations
Different racks for general fitness, athletic performance, and heavy lifting.
Demo Booking Option
Customers with more questions can book a demo at the end of the quiz.
The AOV Impact
The quiz dramatically increases customer confidence in their purchase decisions, leading to significantly higher order values and a better customer experience.
The Results
Since implementing the Octane AI quiz, Jacked Up Fitness has seen tremendous growth and revenue as a result of adding a quiz to their site.
21% of total revenue is generated from customers who took the quiz.
Quiz customers spend $3,615 on average compared to $2,467 for non-quiz customers.
The highly consultative quiz qualifies leads and increases confidence in buying high-ticket equipment.
Customers feel more confident purchasing the right Power Rack for their specific needs.
Growth Opportunities
These fantastic results show the power of quizzes for high-ticket products. Here are additional opportunities to scale the quiz strategy further.
💰 Drive More Quiz Leads with Paid Ads
With a $5 cost per click, 5% conversion rate, and $3,500 average order value, paid ads could generate a $3,500 sale for every $100 in ad spend—a 35x return. Testing various copy and video creative to fitness-focused audiences would be a strong start.
🎤 Partner with Fitness Influencers
Home gym and fitness influencer partnerships could drive engaged users to the quiz. Ideas include a "Home Gym Match Quiz" or "Workout Personality Quiz" that matches followers to the right equipment for their habits and preferences.
📧 Capture Leads for Follow-Up
For $3,500 purchase decisions, customers often have follow-up questions. Capturing emails or phone numbers enables personalized selling, abandoned cart recovery, and tailored promotions based on quiz data—potentially lifting conversions and lifetime value.
"This creates the perfect environment to leverage a quiz: to learn more about the needs, goals, space-constraints of the customer, and recommend the right product."
Key Takeaways
Ready to transform your customer acquisition?
Join Jacked Up Fitness and thousands of other brands using Octane AI to grow.