How PACK'd Boosted Conversions by 15.26%
How a UK-based frozen food brand and their agency partner Get Better used Octane AI to personalize customer journeys, increase AOV, and uncover insights that changed everything.
About PACK'd
PACK'd proves that eating healthy doesn't have to mean early weekend morning trips to the farmer's market. Customers love their premium smoothie kits and organic produce, and the ease of having them delivered right to their doorstep.
Working with their agency partner Get Better, PACK'd set out to better connect with customers and sustainably scale their business through personalized experiences.
Company Info
The Challenge
Before Octane AI, PACK'd had some idea of who their customers were—but what drew them to the brand was fuzzy. Was it gut health? Protein goals? Avoiding produce runs? Without data, their content strategy felt archaic.
The Solution
Get Better knew the missing piece was a lightweight, logic-powered quiz to capture zero-party data and rebuild the brand's CRM strategy by syncing everything to Klaviyo.
Fast-to-Complete Quiz Format
The quiz was intentionally designed to take ~60 seconds while still collecting all product preferences, dietary goals (gut health, protein, organic), and lifestyle info (e.g., ideal weekend activities).
Zero-Party Data at Scale
Lifestyle and values-based responses (vegan, vegetarian, recipes of interest) now inform segmentation for recipe content and product launches. The quiz revealed two main customer profiles: new-to-health shoppers and whole food lovers who already prioritize wellness.
Powerful Logic and Product Bundling
The quiz naturally guides customers toward bundled product offerings, driving up average order value and encouraging commitment through convenience.
Dietary Preference Capture
Vegan, vegetarian, allergies, and flavor preferences all accounted for.
Opt-in Email Capture
Optional sign-up with incentive—49% of quiz takers opted in.
Lifestyle Segmentation
Ideal weekend activities, cooking habits, and health goals power targeting.
Direct Klaviyo Sync
Quiz data feeds directly into Klaviyo flows and custom segments.
Game-Changing Customer Insights
The quiz revealed insights that transformed PACK'd's entire marketing strategy:
"This data showed us not just who we are talking to—but also who we're not. A lot of assumptions we had were wrong. We learned our customers aren't lounging on weekends—they're outdoors, active, and living a 'PACK'd Life.' That changed our messaging direction entirely."
Active Lifestyle Customers
Customers are outdoors, active, and living a "PACK'd Life" — not lounging on weekends as assumed.
Hyper-Targeted Content
Recipe emails now target specific segments — like nasi goreng only to customers who care about rice alternatives.
The Results
After launching their product quiz, PACK'd achieved their most successful email flow based on revenue per recipient.
Hyper-personalized recommendations inspired immediate purchases.
Nearly half of quiz takers joined the post-quiz email flow.
Quiz-triggered emails significantly outperform standard campaigns.
Additional quiz takers came back to order from the results email.
"Pre-Octane, we were using a blunt tool—sending the same content to every customer. There was a lot of waste. It's helped everyone—our team, our agency, even our media partners—get sharper and more customer-first."
Agency Partner Perspective
"Octane AI was the logical next step in everything else we were doing. It completed the retention puzzle. We genuinely love working with Octane AI. It's rare to find a tool that's this powerful on both the front end and the backend—and even rarer to get this level of support from the team behind it."
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