Flexible product recommendation engines
From simple if/then rules to sophisticated scoring algorithms and AI-powered matching—build the perfect logic for your products.
Choose your logic type
Each logic type is designed for specific use cases. You can even combine multiple types in a single quiz.
Dynamic Scoring
Each answer upvotes, downvotes, includes, or excludes products. At the end, the highest-scoring non-excluded products are recommended.
Best for: Complex catalogs, skincare routines, supplement matching
Custom Logic
Classic if/then rules for straightforward product matching. "If they answer X, show product Y." Simple, predictable, and easy to set up.
Best for: Gift finders, curated bundles, smaller catalogs
Variant Matrix
Map answer combinations to specific product variants using a spreadsheet. Perfect for shade matching where you need to recommend the exact right SKU.
Best for: Foundation matching, size finders, color matching
Branching Logic
Ask different questions based on previous answers. Skip irrelevant questions. Create unique paths for every customer.
Best for: Long quizzes, complex journeys, varied product lines
Points-Based Logic
Assign point values to quiz answers, then use score thresholds to control which products appear and what content shows on your results page.
Best for: Assessments, tiered recommendations, severity scoring
Quick comparison
Not sure which to use? Here's a side-by-side comparison of all logic types.
| Feature | Dynamic Scoring | Custom Logic | Variant Matrix | Branching | Points Logic |
|---|---|---|---|---|---|
| Best for | Complex catalogs | Curated bundles | Shade matching | Long quizzes | Assessments |
| Complexity | Medium | Low | Medium | Low | Medium |
| Output type | Ranked products | Specific products | Exact variant | Question flow | Content visibility |
| Handles exclusions | ✓ | — | — | — | — |
| CSV import | — | — | ✓ | — | — |
| Multiple recommendations | ✓ | ✓ | Single | N/A | ✓ |
| Controls question flow | — | — | — | ✓ | — |
| Score thresholds | — | — | — | — | ✓ |
| Syncs to Klaviyo | ✓ | ✓ | ✓ | ✓ | ✓ |
Not sure which to use? Most customers combine multiple logic types.
Talk to an Expert →Combine logic types for maximum power
The real magic happens when you combine multiple logic types. Use branching to ask the right questions, dynamic scoring to narrow down products, and points-based logic to personalize the results page.
Ready to build your perfect quiz logic?
See how Octane AI's flexible recommendation engines can drive more conversions.