Quiz Branching
Create dynamic quiz experiences
Ask different questions based on previous answers. Skip irrelevant questions. Create unique paths for every customer.
How quiz branching works
Different answers lead to different question paths, creating a personalized experience for every customer.
Q1: What's your main goal?
"Anti-aging"
"Clear skin"
Q2a: What anti-aging concerns?
Q2b: Type of breakouts?
Wrinkles, Fine Lines, etc.
Hormonal, Cystic, etc.
Q3a: Current routine?
Q3b: Tried prescription?
→ Personalized Results
Types of branching logic
🔀
Skip Logic
Skip questions that aren't relevant. If they say "No makeup", skip makeup-related questions.
If answer = "No" → Skip to Q5
🌳
Branching Paths
Send customers down completely different question paths based on key answers early in the quiz.
If goal = "Weight loss" → Path A
🔄
Merge Points
Bring different paths back together at key points to ask common questions before results.
All paths → Email capture → Results
⏱️
Dynamic Length
Some customers get 5 questions, others get 12. Quiz length adapts to what's needed.
Quiz length varies by path
Ready to create smarter quizzes?
See how branching logic can improve your quiz completion and data quality.
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