Bambu Earth has become one of the most successful case studies in the ecommerce quiz space. Their skincare quiz doesn't just collect emails—it's become the backbone of their entire customer acquisition strategy, generating over $10 million in annual revenue.
The Problem: Skincare Is Confusing
If you've ever shopped for skincare products online, you know the struggle. There are hundreds of options, confusing ingredient lists, and no easy way to know what will actually work for your specific skin type and concerns.
Bambu Earth faced this challenge head-on. Their natural skincare products are incredible, but customers were overwhelmed by choice. Many visitors would browse, get confused, and leave without purchasing.
"The biggest barrier to purchase in skincare isn't price—it's uncertainty. Customers need to feel confident they're choosing the right products for their unique skin."
The Solution: A Personalized Quiz Experience
Bambu Earth partnered with Octane AI to create a comprehensive skincare quiz that asks customers about their skin type, concerns, lifestyle, and goals. The quiz takes about 2-3 minutes to complete and provides a personalized skincare routine recommendation.
Key Quiz Elements
- Skin type assessment — Understanding dry, oily, combination, or sensitive skin
- Concern prioritization — Acne, aging, hyperpigmentation, redness, etc.
- Lifestyle factors — Climate, sun exposure, current routine complexity
- Email capture — Collecting contact info before showing results
- Personalized recommendations — Curated product bundle based on answers
The Numbers: $350K Monthly Ad Spend → $10M+ Revenue
Here's where it gets impressive. Bambu Earth invests approximately $350,000 per month in paid advertising—and almost all of it drives directly to their Octane AI quiz.
Why Quiz Traffic Converts Better
Traditional ecommerce sends ad traffic directly to product pages or the homepage. But Bambu Earth discovered something powerful: quiz traffic converts at a significantly higher rate.
1Reduces Purchase Anxiety
When customers complete a quiz and receive personalized recommendations, they feel confident in their purchase. They're not guessing—they're being guided by an expert.
2Builds Relationship Before Asking for Sale
The quiz experience creates engagement and trust before presenting products. Customers feel like the brand understands their needs, which increases purchase intent.
3Captures Email for Remarketing
Even if customers don't buy immediately, Bambu Earth captures their email and quiz data. This enables highly personalized email sequences that convert over time.
4Increases AOV with Bundles
Instead of single products, the quiz recommends complete routines. This naturally increases average order value as customers purchase multiple complementary products.
Key Takeaways
- Use quizzes as your primary landing page for paid ads
- Capture email before showing personalized results
- Recommend product bundles, not single items
- Use quiz data to power personalized email flows
Conclusion
Bambu Earth's success story demonstrates the power of personalized shopping experiences. By investing in a quiz-first strategy, they've built a customer acquisition engine that consistently delivers returns—over $10 million in annual revenue and counting.
The key insight? When customers feel confident in their purchase decisions, they buy more, return less, and become loyal advocates for your brand. And a well-designed quiz is one of the most effective ways to create that confidence.
