How NatureWise Lifted Revenue by 15% Through Ecommerce Personalization

For NatureWise, the challenge wasn't just about selling supplements—it was about building trust. In an industry where consumers are bombarded with options and skeptical of claims, the brand needed a way to connect with customers on a personal level and guide them to the right products for their unique health journeys.

“Our customers come to us with specific health goals,” explains the NatureWise team. “Some are looking for better sleep, others want to support their immune system or improve their hair and skin. With so many products to choose from, we needed a way to help them find exactly what they needed.”

“We knew that if we could understand what each customer was really looking for, we could serve them better. The quiz changed everything—it let us have a conversation with customers before they even reached the product page.”

–NatureWise Team

Building a Quiz That Converts

The NatureWise supplement quiz was designed with one goal in mind: help customers find the right products in 15 seconds or less. The quiz asks targeted questions about health priorities, current supplement use, and lifestyle factors—then uses that information to generate personalized recommendations.

What makes the quiz particularly effective is its focus on education. Rather than simply asking “what do you want to buy,” the quiz helps customers understand which supplements might address their specific concerns. This consultative approach builds trust and positions NatureWise as a partner in the customer's wellness journey.

Zero-Party Data Powers the Entire Journey

The real magic happens after the quiz is completed. Every response flows directly into Klaviyo, creating rich customer profiles that power personalized email campaigns. Customers who indicate they're interested in sleep support receive content about NatureWise's sleep products. Those focused on immunity get targeted recommendations for the brand's immune support line.

The integration with Recharge adds another layer of value. Customers who complete the quiz can be enrolled in subscription offers matched to their preferences, turning quiz takers into long-term subscribers with products perfectly suited to their routines.

“Zero-party data has transformed how we connect with customers. Instead of guessing what they might want, we know exactly what health goals they're working toward. That lets us personalize everything—from product recommendations to email content.”

–NatureWise Team

The Winning Strategy: Why Personalization Works for Supplements

The supplement industry presents unique challenges that make personalization especially valuable:

1. Health Is Personal

Unlike general consumer products, supplements address deeply personal health concerns. A quiz that acknowledges this and tailors recommendations to individual needs creates a much stronger connection than generic product listings.

2. Trust Is Everything

Customers need to trust that the products they're buying will actually help them. By asking questions and providing thoughtful recommendations, NatureWise positions itself as a trusted advisor rather than just another vendor.

3. Subscription Potential Is High

Supplements are inherently subscription-friendly—customers take them daily and need regular refills. The quiz identifies the right products for subscription offers, dramatically increasing customer lifetime value.

4. Email Personalization Drives Repeat Purchases

With quiz data powering Klaviyo flows, NatureWise can send highly relevant content to each customer segment. A customer interested in energy receives different emails than one focused on stress relief—and that relevance drives engagement and purchases.

“The 25% conversion rate from quiz completion to purchase tells the whole story. When you help customers find exactly what they need, they buy—and they keep coming back.”

–NatureWise Team