How Jones Road Beauty Hit $100M Revenue with Octane AI
Learn how Bobbi Brown's clean beauty brand transformed their customer acquisition strategy with personalized product quizzes.
About Jones Road Beauty
Jones Road Beauty is a clean beauty brand founded by legendary makeup artist Bobbi Brown. The brand focuses on creating easy-to-use, clean beauty products that work for everyone, regardless of age or skin type.
With a philosophy centered around enhancing natural beauty rather than masking it, Jones Road has quickly become one of the most successful DTC beauty brands, growing from startup to $100M+ in revenue in just a few years.
Company Info
The Challenge
When Jones Road Beauty launched, they faced a common challenge in the beauty industry: helping customers find the right products for their unique skin tone, type, and preferences. With a growing product catalog, customers often felt overwhelmed and uncertain about which products would work best for them.
The Solution
Jones Road partnered with Octane AI to create a personalized shade-matching quiz that guides customers through a series of questions about their skin tone, undertone, coverage preferences, and desired look. The quiz provides tailored product recommendations that take the guesswork out of shopping.
A Dedicated Quiz Landing Page
Instead of a generic product page, Jones Road sends paid traffic directly to their quiz landing page. The page features a clear value proposition and invites customers to find their personalized routine.
Visual Shade Matching
One of the most powerful features is the visual shade-matching question. Customers select from photos of real models with different skin tones, making it easy and intuitive to find their perfect match without any guesswork.
6 Product-Specific Quizzes
Dedicated quizzes for Miracle Balm, Foundation, Tinted Moisturizer, Face Pencil, Bronzer, and Face Powder.
Email & SMS Capture
Integrated opt-in that captures subscriber information in exchange for personalized results.
Zero-Party Data Collection
Rich customer data synced to Klaviyo for personalized email flows and segmentation.
Optimized for Paid Ads
Quiz designed as the primary landing page for Facebook and Instagram ad campaigns.
Simple, On-Brand Quiz Experience
The quiz uses a clean, minimal design that keeps customers focused. Each question is easy to understand with clear answer options, reducing friction and keeping completion rates high.
The Results
The partnership with Octane AI has been transformative for Jones Road Beauty, delivering exceptional results across all key metrics.
The quiz has been instrumental in driving Jones Road to over $100 million in revenue.
Over 80% of their email and SMS subscribers came directly from the Octane AI quiz.
The quiz became their top-performing landing page for paid acquisition.
Reduced purchase anxiety by helping customers find the right products.
"If you think about and analyze the incremental impact Octane AI can have on your business long-term, it is pretty amazing. The quiz became our most valuable asset for customer acquisition."
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