How Blanqi's Style-Finder Quiz Delivers a Revolutionary Experience for Modern Moms
Learn how Blanqi uses personalized quizzes to match pregnant and postpartum women with the perfect products for their unique needs.
About Blanqi
Blanqi offers seamless, lightweight and luxe clothing designed to support new mothers during pregnancy and postpartum. Their products are specifically engineered to address the unique comfort and support needs that come with a changing body.
Blanqi is uniquely positioned in that their target market requires tailored communications and product recommendations for two very distinct audiences - pregnant women and postpartum/breastfeeding women.
Company Info
The Challenge
How do you recommend the right product, and size, to a customer that has constantly shifting needs? This is the challenge that Blanqi faced. And a perfect challenge for an interactive quiz to tackle—in recommending product, size, style, personalized education and communication.
"We don't have the ability to know if someone is pregnant and in need of maternity clothing or if they're postpartum and need postpartum and breastfeeding clothing."
— Nancy Murphy, Head of Customer Care at Blanqi
The Solution
To resolve these personalization and segmentation gaps, Blanqi adopted Octane AI's quiz platform as an invaluable source of Zero Party Data. The Style-Finder quiz aims to help pair customers with the best Blanqi product based on their unique needs.
Understanding the Customer Journey
Customers specify whether they are pregnant or postpartum, which trimester they are in, body type, key physical challenges and pain points, and the type of support they are seeking.
Where are you on your journey?
"With the quiz we are able to capture exactly what our Blanqi girl needs—and then we're able to give them very specific problem solving products right through that."
— Nancy Murphy, Head of Customer Care
Journey-Specific Questions
Ask about due date, current trimester, body changes, lifestyle and pain points.
Ultra-Targeted Recommendations
Women experiencing swelling get leggings with graduated compression; early pregnancy gets belly support.
Zero-Party Data Collection
Rich customer data synced to Klaviyo for personalized email flows based on trimester and stage.
Customer Care Integration
Quiz data integrated with Kustomer CRM so reps can reference results during conversations.
Personalized Product Matching
These insights empower Blanqi to serve their customers with ultra-targeted content and product suggestions. For example, women experiencing swelling might receive recommendations for leggings offering graduated compression. A woman earlier in her pregnancy might seek Blanqi's Maternity Belly Support Leggings that offer a responsive belly panel that ensures fit as the body changes with the growth of the baby.
Find Your Blanqi
Based on your answers, we recommend:
Maternity Belly Support Leggings
Supportwear Tanktop
The Results
The results from implementing Octane AI's conversational quiz funnels have been transformational, delivering outstanding business impact in three key areas.
Average order value is way higher for somebody that takes the quiz. The improved matching also cultivates loyalty, with higher repeat purchase rates.
The quiz has been invaluable at reducing exchange and return rates dramatically. Customers keep more items rather than returning ill-fitting pieces.
Beyond direct sales, Blanqi has seen explosive growth in owned channels thanks to Zero Party Data from the quizzes.
"You have more girls who are getting products that's exactly what they need in the size that they need. So when they try it on, they're like, 'Wow, I love this' and they're keeping it."
Key Takeaways
Blanqi's success in using quizzes and the data they generate for customer-centric growth reinforces three key applications for quality data acquisition:
Build 360-Degree Customer Profiles
The Zero Party Data captures granular customer intelligence from style preferences to pain points during pregnancy. This highlights high-potential opportunities to serve personalization.
Optimize Campaign Execution
With details on customer condition and trimester, Blanqi now segments audiences for more timely, targeted campaigns that speak directly to each woman's current needs. Open and conversion rates have seen great improvement thanks to the relevant outreach.
Galvanize Innovation
Product developers reference the data to identify common complaints or requests. This user-generated feedback has led Blanqi to fast-track new bras for larger busts along with more dress options as top demands from quiz takers.
As Nancy Murphy emphasizes:
"Everything that comes from it is just useful."
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