Turn visitors into subscribers
Quizzes capture 3x more emails than static forms. Collect emails, phone numbers, and rich zero-party data in one engaging experience.
Why quizzes convert better
Forms interrupt. Quizzes engage. Here's why quiz lead gen outperforms everything else.
Value Exchange
Customers give their email because they want something valuable: personalized recommendations, not a generic discount.
Progressive Commitment
By the time they reach the email capture, they've already invested time. Abandoning feels like wasting that effort.
Immediate Relevance
The results are personalized to them. They want to see what they got. The email is just the gateway.
Email capture strategies that work
Before Results (Gated)
Require email before showing results. Highest conversion when results are compelling and personalized.
After Results (Ungated)
Show results first, then offer to email them. Lower conversion but higher lead quality and trust.
Optional Skip
Ask for email but allow skipping. Balances conversion with user experience. Good for first-time quizzers.
Email + SMS Together
Capture both on the same screen. SMS consent is much higher when asked alongside email in a quiz context.
Leads flow directly to your tools
New subscribers sync instantly to Klaviyo, Attentive, and other tools via Zapier. Complete with all their quiz data for immediate personalization.
How Bambu Earth captures 800K+ emails per year
Bambu Earth drives all their paid traffic to their quiz, capturing email and SMS at a 52% rate—10x better than their previous opt-in forms.
Read the full storyReady to capture more leads?
See how quizzes can 3x your email list growth while collecting rich customer data.
Book a demo