Create AI generated variables with Smart Properties
Use quiz answers to generate dynamic variables you can use in your quiz results, email/SMS, and tailored automations. Free to use, no additional cost.
How Smart Properties work
3 easy steps to powerful personalization—no code or manual tagging
Create properties
Use AI that helps you create data fields to fill in with answers from quiz responses.
Display or hide
AI properties can be displayed across different steps as logic rules or text blocks.
Sync to integrations
Sync your properties to Klaviyo, Attentive, Shopify, etc. to drive targeted automations.
What powers Smart Properties?
CORE-1 turns quiz answers into reusable data fields you can display, hide, or sync—powering personalization across HTML blocks, email, SMS, and automations without manual tagging.
Smart Properties use cases
Endless possibilities for personalization and automations
Content & merchandising signals
Rank collections, products, and brands. Use as recommendation signals, filtering, or sorting on your store.
Customer profiling & targeting
Build audience segments, allocate, and refer to personas or buying goals to target relevant automations.
HTML block personalization
Show relevant content blocks, images, headlines, copy, and more based on quiz responses.
Email/SMS automation
Customize your email automations, welcome series, post-purchase flows with personalized AI content.
Why use Smart Properties?
Turn answers into data, unlock true 1:1 personalization
Custom property names
Create property names that work for your tools and team.
Detailed descriptions
Help your team understand exactly what each property does.
Fallback support
Set default values when no quiz answer is available.
HTML block templating
Use {{property_name}} syntax to display values anywhere.
Integrations-agnostic
Seamlessly map and sync to Klaviyo, Attentive, Shopify, and more.
Visibility control
Choose which properties to display, hide, or use for logic.
Smart Properties vs. Smart Copy
Two powerful tools, different purposes
Reusable Data
- Reusable data (e.g., skin type, persona, price tier, etc.)
- Render in HTML blocks via
{{property_name}}or loop/motion for boolean logic - Sync to Klaviyo/Attentive/Shopify as custom fields to segment/filter and nurture
Dynamic Content
- Visible, formatted content (headlines, lists, etc.) for Product Results Page
- Content "Vary By" options, e.g. quiz tips, and how-to in your brand voice
- Used for personalized & on-brand copywriting
Use both together for maximum impact
Smart Properties power your data layer while Smart Copy creates the personalized content your customers see.
See all Agentic Marketing featuresPower your entire marketing stack
Smart Properties sync in real-time to all your marketing tools.
Klaviyo
Trigger personalized flows based on AI-generated properties. Segment by skin type, purchase intent, and more.
Attentive
Power SMS campaigns with rich customer data. Send targeted messages based on quiz insights.
Shopify
Enrich customer profiles with quiz data. Enable personalized on-site experiences.
Personalization that scales with you
CORE-1 creates AI-changing experiences for every customer, automatically.