Customer Journey

From quiz to lifetime customer

See how quiz data flows into your email, SMS, and marketing tools to create personalized campaigns that convert and retain.

The complete quiz-powered customer journey

1
Customer Takes Quiz

Collect zero-party data

Customer answers questions about their needs, preferences, goals, and concerns. Every answer becomes valuable data for personalization.

Skin typeGoalsBudgetPreferencesLifestyle
Question 3 of 5

What's your biggest skin concern?

Acne
Wrinkles
Dark spots
Dryness
Klaviyo
Attentive
Shopify
Synced Properties
quiz_skin_type: "Combination"
quiz_concern: "Wrinkles"
quiz_budget: "$50-100"
quiz_completed: true
2
Real-Time Sync

Data flows to your tools

Quiz answers sync instantly to Klaviyo, Attentive, Shopify, and 50+ other integrations. Create rich customer profiles automatically.

Custom properties on customer profiles
Tags and segments created automatically
Historical quiz data preserved
3
Quiz Flows

Automated follow-up sequences

Trigger personalized email and SMS flows based on quiz results. Send the right message to the right person at the right time.

Quiz Results Email
Sent immediately • Personalized products
Education Email
Day 2 • Based on skin concern
Reminder SMS
Day 5 • Cart abandonment
EMAIL PREVIEW
Subject: Sarah, your skincare routine is ready ✨

Hi Sarah,

Based on your quiz results, we've put together a routine specifically for your combination skin and wrinkle concerns.

Your personalized picks:

Dry Skin
12,450
Hydration Sale
Oily Skin
8,230
Mattifying Launch
Anti-Aging
15,800
Retinol Guide
Acne-Prone
9,120
Clear Skin Kit
4
Segmented Campaigns

Ongoing personalized marketing

Use quiz data to power all your marketing. Create segments based on quiz answers and send targeted campaigns that actually resonate.

Dynamic segments based on any quiz answer
Personalized product recommendations
Triggered campaigns for re-engagement
Lifecycle marketing powered by preferences
5
Lifetime Value

Repeat purchases & loyalty

Quiz customers have 2.5x higher LTV. They come back because you understand them, and they trust your recommendations.

2.5x
Higher LTV
45%
Repeat Rate
-35%
Churn

Ready to see the full journey?

Learn how quiz-powered marketing can transform your customer lifecycle.

Book a Demo