Know exactly what's working
Full-funnel analytics and A/B testing to optimize every step of your quiz—from start rates to conversions.
Full-Funnel Quiz Analytics
See exactly where customers drop off and what drives conversions.
Start Rate Tracking
See how many visitors start your quiz vs. total page views. Optimize your quiz placement and CTAs.
Drop-Off Analysis
Identify exactly which question causes people to leave. Rework problematic questions.
Completion Rate
Track what percentage of starters finish the quiz. Industry average is 60%—beat it.
Email Capture Rate
Monitor opt-in rates and test different email gate placements and copy.
Revenue Attribution
See exactly how much revenue your quiz generates. Compare quiz takers vs. non-quiz.
Conversion Tracking
Track add-to-cart rates, purchases, and AOV for quiz completers.
A/B Testing
Test different quiz versions against each other to find what converts best. Run experiments on questions, copy, images, or entire quiz flows.
Get statistically significant results before rolling out changes to 100% of traffic.
- Test any element of your quiz
- Split traffic 50/50 or custom
- Statistical significance calculator
- Auto-winner selection
Connects to your analytics stack
Send quiz events to Google Analytics, Meta Pixel, and more.
Ready to optimize your quiz performance?
See how analytics and A/B testing can improve your quiz conversions.
Book a Demo