You've built a product quiz. Customers are completing it, sharing their preferences, and (hopefully) making purchases. But what happens to all that valuable data after the quiz is done? If it's just sitting in a spreadsheet somewhere, you're leaving money on the table.
The real power of quiz data comes when you connect it to your email marketing. When every email is personalized based on what customers told you about themselves, open rates climb, click rates soar, and revenue per email increases dramatically.
How Quiz-to-Email Integration Works
When a customer completes your quiz, their answers become "properties" attached to their profile in your email platform. In Klaviyo, these appear as custom properties that you can use to segment audiences, trigger flows, and personalize content.
5 Essential Quiz-Triggered Email Flows
Here are the flows every brand should build using quiz data:
Triggered immediately after quiz completion. Reinforces their results, reminds them of recommended products, and addresses any hesitation.
Replace your generic welcome flow with one that speaks directly to each customer's needs. Use quiz data to personalize every email in the series.
Send tips and educational content matched to their quiz responses. Someone who said "acne-prone" gets acne tips; someone who said "dry skin" gets hydration guides.
After purchase, send reminders when products are likely running low—timed based on their stated usage frequency from the quiz.
After first purchase, recommend complementary products that match their quiz profile— not just generic "customers also bought" items.
Setting Up in Klaviyo: Step by Step
Here's how to set up your quiz-powered email flows:
In Octane AI, go to Integrations → Klaviyo and enter your API key. Choose which quiz properties to sync (we recommend syncing all of them).
Each quiz question can create a Klaviyo property. Use clear naming conventions:
Build Klaviyo segments based on quiz properties for targeted campaigns:
Create flows triggered by the "Completed Quiz" event. Use conditional splits based on quiz properties to send different content to different segments.
Use Klaviyo's dynamic blocks to show personalized product recommendations and content based on quiz properties within each email.
Personalization Tactics That Work
Beyond basic segmentation, here are advanced personalization tactics:
- Personalized subject lines — "Sarah, products for your oily skin are 20% off" outperforms generic subject lines by 26%
- Quiz-based product blocks — Show their specific recommended products, not bestsellers
- Dynamic images — Show lifestyle imagery that matches their stated preferences
- Personalized CTAs — "Shop Your Routine" instead of generic "Shop Now"
- Conditional content blocks — Show/hide sections based on quiz responses
Implementation Checklist
- Connect Octane AI to Klaviyo and sync quiz properties
- Create segments for your main quiz response categories
- Build a quiz results follow-up flow (immediate trigger)
- Update your welcome series with conditional quiz-based content
- Add personalized product blocks using quiz data
- Set up A/B tests to measure personalization lift
Measuring Success
Track these metrics to understand the impact of your quiz-powered emails:
"After implementing quiz-based email personalization, our revenue per email increased 187%. The data we collect through quizzes powers everything we do in Klaviyo now."
— Director of Retention, DTC Skincare Brand
Common Mistakes to Avoid
- Waiting too long to send the first email — Send immediately after quiz completion while intent is high
- Over-personalizing creepily — Reference quiz data naturally, don't say "We know you have oily skin"
- Ignoring non-purchasers — Quiz completers who don't buy immediately still have high intent
- Not updating quiz data — Let customers retake quizzes to update their profiles
Getting Started Today
If you're already running a product quiz, connecting it to your email flows is one of the highest-ROI improvements you can make. Start with the quiz results follow-up flow—it's the simplest to implement and often has the biggest impact.
The brands seeing the best results are those who treat quiz data as a first-class citizen in their marketing stack. Every email, every flow, every campaign can be smarter when powered by what customers told you directly.