Driving Sales with Product Recommendation Quizzes in 2023

How ecommerce quizzes can improve customer experience, enhance personalization, and boost conversions.

Matt Schlicht (CEO of Octane AI)
August 30, 2023

You're familiar with online shopping, but have you ever thought about the experience from a customer's perspective? Navigating through a plethora of options can be daunting, and finding that perfect product feels like a hit and miss sometimes. However, what if the customer's needs were understood right from the get-go and they were guided towards the product that ticks all their boxes?

Well, enter product recommendation quizzes, also known as ecommerce quizzes - an underrated tool in the ecommerce world that does just that! From enhancing product discovery to creating personalized shopping experiences, ecommerce quizzes can provide massive value for both businesses and customers.

These quizzes don't just make the purchasing process enjoyable, they're also an engaging way to capture customer data and insights. And today, we're delving into why and how they work, their benefits, and importantly, how Octane AI is revolutionizing the practice of ecommerce quizzes. Curious yet?

p.s. This article was inspired by a podcast episode from Andrew Faris, CEO at AJF Growth, and Octane AI advisor.


What are ecommerce quizzes exactly? And why are they highly beneficial for your ecommerce store?

Let's get started.

Woman taking a product recommendation quiz 

Defining Product Recommendation Quizzes

Have you ever walked into a store, overwhelmed with the array of choices, and wished there was someone who could guide you to the perfect product based on your specific needs? This experience, which is common in brick-and-mortar stores, is an even bigger challenge for online shoppers - with thousands of products just a click away.

Ecommerce quizzes are a brilliant solution to this. Simply put, they are interactive questionnaires that ecommerce stores utilize on their websites to understand their customers better and suggest products tailored to their preferences. Think of it as having a knowledgeable salesperson guiding your customers through a virtual store—asking relevant questions, understanding their tastes, requirements, and offering personalized recommendations based on their responses.

Imagine you're an online skincare retailer. The needs of your customers varied – from oily skin to sensitive skin, from anti-ageing solutions to acne treatments. Instead of so much product information to sieve through, your customer could simply take a quiz that asks about their skin type, concerns, and preferences. Armed with this information, the quiz could suggest a tailored skincare regime.

The beauty of ecommerce quizzes lies in their flexibility. They can be tailored to any product range and easily integrated into a website. And the advantages of employing them extend beyond improved customer experience.

Much like a compass pointing in the right direction, these quizzes guide customers through your product offering towards their ideal product match. By simplifying the shopping process and giving your customers precisely what they need, ecommerce quizzes create an enjoyable and personalized shopping experience.

But how do these quizzes contribute to the growth of your ecommerce business? Let’s unpack the benefits in the next section.

Positive impact of quizzes

Why Product Recommendation Quizzes Are Important

We're all aware of the infamous paradox of choice. As individuals, when we're bombarded with countless options, it often leads to indecision and inaction. Now, apply this to the world of ecommerce, where the consumer can't touch, test, or try the product. Overwhelming is almost an understatement.

This is where ecommerce quizzes shine through. And their use isn't just a fancy addition to your site; it's a powerful tool that provides measurable benefits to your ecommerce business. Here are some key reasons why ecommerce quizzes are important;


In a sea of generic messaging and irrelevant product suggestions, ecommerce quizzes offer a beacon of personalization. Quizzes help tailor the shopping experience to each customer's unique needs, leading them to a product best suited for them. This personalized touch can set your brand apart and create a loyal customer base.

Improved Conversion Rates:

The interactive nature of quizzes keeps customers engaged longer, increasing the chances of a purchase. The time your customers invest in answering the quiz questions makes them more invested in the process and more likely to buy the recommended products. Studies have shown that ecommerce quizzes can drive up conversion rates and increase average order value.

In-depth Customer Insights:

When a customer completes a quiz, they not only provide answers to your questions but also invaluable insights about their preferences, needs, and behaviors. This data can be used to refine your marketing strategies, develop new products, and deliver targeted email and ad campaigns.

Better Customer Experience:

Ecommerce quizzes remove the guesswork and reduce cognitive load for your customers, providing them with a simplified path to purchase. This positively affects the customer experience, which can increase customer satisfaction, repeat purchases, and brand loyalty.

Lower Return Rates:

With personalized product recommendations, customers are more likely to be satisfied with their purchase and less likely to return the product, reducing the cost and hassle of dealing with returns.

Ecommerce quizzes can definitively elevate your online store's performance, but how exactly do they work under the hood? We'll explore the step-by-step process in the next section. Delving into this will help you understand how to effectively implement and leverage ecommerce quizzes for your brand. Ready? Let's dig in!

A step-by-step flowchart of a typical ecommerce quiz

Product Recommendation Quizzes In Action

No one-size-fits-all when it comes to ecommerce quizzes. Each one is tailored to the needs of the individual company and their respective customers. However, they all follow a general framework. Let's the break down the process of how they work:

1. Designing the Quiz:

First, you need to decide what information you wish to capture. This could be anything from customer preferences, shopping habits, pain points, or other specific aspects relevant to your product. Once you have this figured out, a set of corresponding questions need to be created. The wording, structure, and type of these questions (multiple choice, scale etc.) matter greatly as they should engage customers while seamlessly collecting information.

2. Building the Quiz:

Using a tool like Octane AI, you can begin to build your quiz. This involves deciding on the quiz's visual style, adding the questions, creating a result algorithm and specifying the product recommendations for each possible outcome.

3. Incorporation on Site:

Next, you integrate the quiz into your website. Customarily, quizzes are embedded within a landing page, placed prominently on the home page, or even included in a popup. The location and timing of the quiz pop-up play a crucial role in capturing customer attention and encouraging participation.

4. Guiding the Customer:

Once your customer starts the quiz, they'll be guided through a series of questions. The order and flow of these questions should be logical and intuitive to make the process seamless and enjoyable for the customer.

5. Providing Product Recommendations:

Based on the customer's answers, the quiz algorithm then matches the customer's needs with suitable products from your store. The most successful quizzes offer a custom selection of products tailored to each customer’s needs rather than a single product suggestion.

6. Email/ SMS Capture:

Before revealing the product recommendations, the quiz usually asks for the customer's email address or phone number. This understanding ensures that the recommendations are directly sent to the customer, and you simultaneously grow your email or SMS marketing list.

7. Post-Quiz Engagement:

Following the quiz, customers are shown their personalized product recommendations, often coupled with a special offer or discount to encourage immediate purchase. Typically, a follow-up email or SMS is sent reiterating their recommendations and offering further engagement.

Understanding how a quiz flows and functions can help you create a smoother, more enjoyable experience for your customers. Now that you know how ecommerce quizzes work, let's take a look at some real-world examples to truly understand their impact in the next section.

Woman sitting on a couch taking a quiz

Real World Examples of Product Recommendation Quizzes

Ecommerce quizzes have been used by a variety of industries, from skincare and cosmetics to fashion and nutrition. To get a feel for how they work and the benefits they offer, let’s delve into some real-world examples.

Warby Parker Quiz

1. Fashion: Warby Parker

Eyeglasses retailer Warby Parker uses a quiz to help customers choose frames. They ask about face shape, preferred frame shape and width, color and material preferences. This lead to personalized recommendations for eyeglass frames and has greatly improved customer satisfaction. It also allowed Warby Parker to gather data about popular frame styles and customer preferences.

Hum Quiz

2. Nutrition: HUM Nutrition

HUM Nutrition, a supplement brand, uses a quiz on its website to understand consumers' health goals, lifestyle, and dietary habits. Upon gathering this information, they recommend a personalized mix of products. The quiz has boosted their customer engagement and helped them personalize their marketing efforts.

Curology Quiz

3. Skincare: Curology

Curology, a skincare brand, uses a quiz to assess the skin type, concerns, and goals of its customers. By asking questions about acne, skin sensitivity, and daily skincare routine, they provide a personalized skincare regimen. This not only helps in customer satisfaction but also in reducing product returns and exchanges.

Peloton Quiz

4. Fitness: Peloton

Peloton, the at-home fitness brand, uses a quiz to help potential customers determine the best equipment and subscription plan for their fitness goals and living space. This ensures that customers are satisfied with their purchase and helps Peloton to minimize returns and maximize customer retention.

Joybird Quiz

5. Home Decor: Joybird

Joybird, a furniture and home decor brand, uses a quiz to help customers find their perfect style and pieces. The quiz asks questions about the customer's preferred style, color palette, and living space. This leads to personalized recommendations and helps Joybird to tailor its marketing and product offerings.

Bright Cellars

6. Wine: Bright Cellars

Bright Cellars, a wine subscription service, uses a quiz to understand the preferences of its customers. They ask about taste preferences, food pairings, and past wine experiences. This information is used to recommend a personalized selection of wines, increasing customer satisfaction and retention.

Jones Road Quiz

7. Beauty: Jones Road Beauty

Jones Road Beauty, a clean beauty brand founded by Bobbi Brown, features a foundation quiz on its website to help customers find their perfect match. The quiz asks about skin type, undertone, and preferred finish to recommend the most suitable foundation shade and formula. This personalized approach not only enhances customer satisfaction but also helps Jones Road Beauty to understand its customer base better and tailor its marketing efforts accordingly.

Airbnb Quiz

8. Travel: Airbnb

Airbnb uses quizzes to help travelers find the perfect accommodation and experiences. The quiz asks about the destination, type of trip, travel companions, and preferences. This leads to personalized recommendations and helps Airbnb to tailor its marketing efforts.

These brands have successfully harnessed the power of ecommerce quizzes to improve product discovery, personalize the shopping experience, and ultimately, boost sales.

Giant eye looking into the future of ecommerce quizzes

The Future of Product Recommendation Quizzes

Equipped with a clear understanding of what ecommerce quizzes are and their benefits, you might wonder, "What's next?" As with all aspects of technology and digital marketing, ecommerce quizzes are set to evolve. When it comes to their future, here are a few trends and advancements to watch out for:

1. Greater Personalization with AI:

With the increasing influence of artificial intelligence, ecommerce quizzes are likely to provide even more personalized product recommendations. Sophisticated AI algorithms can process vast amounts of quiz data in real-time, making the product selection more precise and personalized. Brands could also leverage machine learning to make the quizzes smarter over time, learning from each interaction to improve recommendations.

2. Integration with Augmented Reality (AR):

We can foresee a future where ecommerce quizzes might collaborate closely with AR. Imagine an online fashion retail quiz ending with an AR application that allows customers to "try on" their recommended products virtually. This merger of technology could take personalization to a whole new level.

3. Smarter Data Mining and Analysis:

As quizzes collect a wealth of user data, future tools will likely offer more advanced data analysis capabilities. This could provide ecommerce operators with even deeper insights into customer behavior and preferences, enabling highly targeted and effective marketing campaigns.

4. Omni-Channel Quizzes:

As brands strive to provide a consistent experience across all customer touchpoints, we might see ecommerce quizzes expanding beyond websites to other platforms like social media, email, and even in-store tablets.

The future of ecommerce quizzes is decidedly exciting, brimming with advanced customization, better insights, and powerful tools capable of transforming the ecommerce landscape. Knowing this, doesn't the idea of leveraging the power of ecommerce quizzes for your brand make even more sense?

In the next section, we’ll dive into how Octane AI is leading the charge in revolutionizing this practice, providing a robust and versatile tool capable of streamlining your ecommerce quiz implementation process. Ready to make the plunge? Let's proceed.

Integrated with shopify

Implementing Product Recommendation Quizzes with Octane AI

Octane AI is a quiz platform designed to create interactive and engaging quizzes that not only catalyze customer's decision-making process but also provide brands with detailed customer insights. For ecommerce businesses venturing into quizzes, it's like a one-stop-shop that makes the setup, execution, and analysis of quizzes a walk in the park.

Here's how you can implement ecommerce quizzes with Octane AI:

1. Design your Quiz

The first step is designing your quiz to align with your brand's visual style. Octane AI's easy-to-use, drag-and-drop builder enables you to customize every element of your quiz, including text, images, colors, and fonts. This ensures the quiz feels like a native part of your online store and not an afterthought.

2. Define the Customer Journey

With Octane AI, you have full control over the questions, answer options, and logic that will guide your shoppers to their perfect product match. You can create as many questions as you like and customize the specific path shoppers take based on each response.

3. Integrate with Ecommerce Platform

Octane AI integrates seamlessly with Shopify, making connecting your quiz to your online store a breeze. Besides, it allows you to link quiz results directly to products or collections in your store, pushing shoppers towards the checkout process.

4. Capture Leads

Capitalize on the quiz's email and SMS capture functionality to grow your marketing list. This can be done by making email/SMS submission a necessary step before revealing the quiz results.

5. Analyze Results

Octane AI provides comprehensive analytics on quiz performance. You can see how often customers complete the quiz, how long they spend on it, which answers they choose, and how often they purchase the recommended products—useful insights that you can leverage in your marketing campaigns.

Integrating ecommerce quizzes with a platform like Octane AI can significantly improve your customer's shopping experience and increase your sales. Now that you know all about ecommerce quizzes' value and power, isn't it time you implemented one in your online store? We bet your customers will thank you for it! Happy quizzing!

Wen product recommendation quiz

The Versatility and Value of Product Recommendation Quizzes

By now, you should have a clear understanding of what ecommerce quizzes are, the immense value they can add to your online store, and how to implement them effectively using Octane AI. They are a fantastic tool for providing a personalized shopping experience, capturing vital customer data, and boosting your conversion rate. Plus, they make for fun customer engagement.

As we venture into the future, with AI and other technological advancements enriching these quizzes, their benefits will only increase for both your customers and your business. Being open to these innovative digital marketing strategies is what distinguishes successful brands in the crowded ecommerce space.

So, now you have the knowledge - it's time to act. Are you ready to enhance your ecommerce store's experience with the integration of quizzes? Give it a shot and see firsthand how this simple yet powerful tool can transform your business.

Remember this journey won’t be embarked on alone! Tools like Octane AI are here to guide and support you, making the process of creating and implementing ecommerce quizzes as seamless as possible. Good luck with your new voyage into the world of ecommerce quizzes, and may it result in a transformative shopping experience led by engagement, personalization, and satisfaction.

Your comments, thoughts, and feedback are always welcome. Happy quizzing!

👋 Subscribe to get the personalized marketing playbook for 🚀 supercharging Shopify

How top Shopify brands are increasing revenue by 10% to 30% with AI and zero-party data.