How To Use An Ecommerce Quiz To Boost Sales and Engagement Rates

This article will share what brands can do with an ecommerce quiz maker and examples of brands with quizzes live on their website.

Tina Donati
April 14, 2022

Capturing the attention of your target customers can be difficult online. Although customers arrive on your site to search through your products, there are other ways you can interact with them besides an awesome product catalog.   

Quizzes are a great tool to engage with every customer. Why? Because instead of a customer looking at an endless amount of static content, quizzes give them the opportunity to engage with interactive content where they can make choices that alter their results and personalize their experiences. 

Ecommerce quizzes are extremely powerful for increasing customer engagement, but that’s not all they’re good for. Since quizzes are a gamification technique, an online quiz will help your business increase marketing opt-ins and revenue as well. In fact, Zenni Opticals’ quiz generated $1 million in revenue and 29.5k lead conversions. 

In this article, we’ll share what ecommerce brands can do with a quiz maker, and we’ll show a few examples of some of our favorite quizzes online from leading Shopify and Shopify Plus brands. 


Table of contents


What is an ecommerce quiz? 

An ecommerce quiz is a series of questions online brands use to match customers to the right products and recommendations. There are a variety of ecommerce quiz types, from gift finders, size finders, to product matching. Any ecommerce business, no matter the industry, can benefit from an online quiz. This is because the questions you ask customers help you learn personal information about a customer's needs or interests, which you can then use to retarget them with personalized emails, ads and more. 


Screenshot of quiz asking what type of wine customers like


4 things you can do with an ecommerce quiz software

There are many different ways quizzes provide value for your business. From focusing your brand messaging to creating ads that are extremely targeted, the information you collect through a quiz will power the rest of your marketing campaigns. This will give you amazing results—like how Doe Lashes increased its AOV by 11% using collected customer data from its quiz. 

Before we share examples of our favorite quizzes, here are a few ways quizzes can provide value for your business.

1. Collect buyer profile data to personalize your customer’s experiences

Every quiz question tells you something about your customer. Whether you’re asking a customer for their age or what their favorite scent is, you’re learning information that can be used whenever you engage with that customer in the future. 

For example, if you learn that you have a large group of customers that have oily skin, you can create content that educates those customers about treating oily skin and the products you have to help. Start by creating blog posts related to oily skin and upsell your products in the post. You can create an email flow, taking those customers through a series of nurturing emails with messaging related to oily skin issues, treatments, products and more. 

59% of customers say that personalization influences their shopping decision. This is why ensuring you’re personalizing your interactions with every customer based on the information you collect in a quiz is important for increasing engagement and sales. 

2. Grow your marketing lists at a quicker rate

Did you know that a quiz is a powerful tool for collecting opt-ins? In fact, 75% of marketers agree that non-gated interactive content results in a higher degree of lead nurturing. Many ecommerce brands have discovered how interactive content can collect more email, SMS and Facebook Messenger opt-ins by offering an incentive or asking customers to opt-in to receive their results. 


Bariatric Fusion's email opt-in page


For example, Bariatric Fusion, a vitamin supplement brand, increased their email opt-ins by 16X after including an opt-in section in their quiz that also offers a 10% discount. Offering an incentive is the best strategy to increase the likelihood of customers sharing their email. Then, you can target those customers later to upsell relevant products. This easy trick allows you to sell more products online with ease.

3. Improve your retargeting

When using a quiz, you’re receiving more than just an email to engage with customers in the future. Even without customers sharing their email or phone number, you’re able to use a Facebook Pixel to retarget those visitors who take your quiz with more specific and personalized ads. 


Circular graph showing targeted ads and opt-in messaging from quiz answers


To explain, your quiz collects data on users with every question. Using a Facebook Pixel, you can set up a retargeting campaign on Facebook or Instagram where those quiz users see paid ads based on their quiz answers and known interests. So, your store can continuously engage with every quiz user, whether it’s through ads, email, Facebook Messenger or SMS campaigns. 

4. Prospect more profitable audiences

With a quiz, you can segment customers into buyer profiles based on the data you collect. For example, if there are a large group of customers that say their favorite flavour is peach, you can put every customer that says peach is their favorite into a buyer profile. By creating data-driven buyer profiles, you’re able to create lookalike audiences in Facebook Ads Manager based on the data you collect. If you find certain buyer profiles have a higher conversion rate or average order value, prospecting similar audiences can mean a better return on your advertising investment. 

Unlike any other tool, quizzes allow ecommerce marketers to collect real data about their customers, improve their marketing campaigns with targeted and personalized messaging, and drive better results for the business. Now that you’ve learned about some of the ways you can use a quiz maker, let’s see a few live quizzes in action. 


Are you interested in building an online quiz for your Shopify or Shopify Plus store? You can learn more about our quiz here:

Get a Quiz


5 examples of ecommerce quizzes from Shopify brands

Every quiz serves a different purpose for a brand. Whether your goal is to increase more marketing opt-ins, drive more sales, or discover and build buyer profiles, businesses use quizzes in a variety of ways to reach those goals. A few examples of ecommerce quizzes include product recommendation quizzes, size finders, gift finders and character matching. Let’s look at a few product recommendation quizzes below!

Doe Lashes’ Virtual Consultation Quiz

Doe Lashes was looking to grow their subscriber list with the main goal of sending more personalized emails. To achieve this, they used Octane AI’s Shop Quiz to build a product recommendation quiz. 

They called the quiz “Find your perfect lash style," where they ask customers questions about how often they wear false lashes, what their eye shape is, what kind of look they prefer, and more. At the end of the quiz, Doe Lashes asks for the user’s email for 15% off their first order, and then recommends the perfect set of lashes. 


Screenshot of Doe Lashes' quiz


Doe Lashes created a results page tailored toward various customer segments, and used logic throughout its quiz to recommend products that are right for each buyer profile.

If you’d like to learn more about the email campaigns and flows Doe is sending based on their buyer profiles from the Lash Quiz, download their full personalization strategy here.

Spongelle’s Product Recommendation Quiz

Screenshot of Spongelle's quiz


We said it before, but quizzes are a great tool to collect more email, SMS and Facebook Messenger opt-ins. Spongelle’s quiz is an example of a type of quiz that has the goal of driving more opt-ins. 


Screenshot of Spongelle's email opt-in page


Spongelle starts by asking if the quiz user is a new or returning customer. Then they ask questions about a customer’s favorite scent and if they prefer baths or showers. Before giving a customer their quiz answer, they include an opt-in page where customers can receive 15% off their first order by signing up for Spongelle’s email campaigns. Having an opt-in page during the quiz with an offer or discount increases the chances of a customer signing up. 


Skinny Mixes’ Recipe Finder Quiz

If you’re looking to collect multiple opt-ins through your quiz, Skinny Mixes is a great example. Skinny Mixes uses a quiz to match customers with their perfect recipe. They ask customers what they’re in the mood for and what their favorite flavors are to match them with a coffee, a smoothie, a cocktail and even some food recipes. 


Screenshot of first page of Skinny Mixes quiz


Before the end of their quiz, Skinny Mixes offers a free bottle of their syrup to customers who opt-in. Customers have the choice of opting in to SMS, Facebook Messenger or email to receive their free bottle. 


Screenshot of Skinny Mixes opt-in quiz section


This type of opt-in page helps increase Skinny Mixes’ marketing subscribers on more than just one channel, and it gives customers the opportunity to opt-in to the channel that is most comfortable for them. On the results page, Skinny Mixes shares relevant recipes and upsells its syrups. 

Bailey’s CBD: Pet Quiz

A quiz is also a great way to educate your customers about topics related to your brand. For example, Bailey’s CBD has a pet quiz that educates while recommending products at the same time. 


Screenshot of Bailey's CBD Pet Quiz


During the quiz, customers are asked about what type of pet they have, how old their pet is, if it suffers from anxiety, depression, chronic pain or other issues, and then Bailey’s CBD recommends products to help that pet cope. During the quiz, Bailey's CBD asks if customers have knowledge of CBD products for pets, and how much they know about it. 


Screenshot of Bailey's CBD Pet Quiz


Based on these answers, Bailey’s CBD shares value-added content on the quiz results page where customers can learn more about CBD for their pet and other educational blog posts. This is a smart strategy considering 73% of marketers say combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message. It also helps customers learn more about Bailey’s CBD and how it can help their animals to drive more sales. 


Ecommerce quiz marketing is your opportunity to boost sales and engagement rates

Now that you’ve learned about the ways you can use quizzes to drive sales and looked at a few live quiz examples, have you discovered a way an online quiz maker can help you? Luckily for you, we know someone who can help. 

Octane AI just launched its ecommerce quiz product in time for Black Friday and Cyber Monday! All the quizzes we’ve shown you are examples from brands using Octane AI to power their quizzes. If you want to design beautiful quizzes like we’ve shown in this article and see amazing revenue and opt-in results, you can install our app on Shopify. We have a 14-day trial!

Try it Free


👋 Subscribe to get the personalized marketing playbook for 🚀 supercharging Shopify

How top Shopify brands are increasing revenue by 10% to 30% with AI and zero-party data.