When you talk to the team at Blend Commerce, you'll hear a common theme:
Wide product catalogs often overwhelm shoppers. Emails lack personalization. Retention strategies fall flat without data.
"We needed a way to make discovery feel like guidance—not homework," the Blend team explained. "Octane quizzes balance customer delight with backend utility. Most tools skew one way or the other. This one doesn't. It feels good to use, and the data is instantly actionable."
That balance is why Octane AI has become the only quiz partner Blend works with. And why the relationship turned into measurable wins for their clients and for the agency itself—all powered through Octane AI's Partner Program.
Before Octane: catalog sprawl and guesswork
Before Octane, many of Blend's clients were fighting the same silent enemy: overwhelm.
Big catalogs without a clear path to the right product. Too much choice, too little clarity.
"Many of our clients have wide product catalogues, and without a quiz, customers often feel overwhelmed," Blend shared. "Octane quizzes cut through that confusion and act like a digital salesperson, helping customers self-educate while giving brands the data to personalise every future interaction."
Without that guidance, retention and conversion strategies lacked the precision needed to scale.
The power of two and building the machine together
The partnership clicked because each side brought something essential.
- Blend: the CRO frameworks, lifecycle strategy, and Klaviyo architecture.
- Octane AI: the platform—an enjoyable, logic-driven quiz that captures zero-party data and pushes it cleanly into Shopify and Klaviyo.
"Working with Octane feels like an extension of our own team," Blend says. "They're collaborative, fast, and always pushing the product forward. That makes our work better because we're never static. We're testing, iterating, and turning insights into conversion lifts."
And Octane AI's Partner Program amplified that collaboration with:
- Revenue share on referrals.
- Product betas to test features early.
- Extended trials and co-marketing to close deals.
- Hands-on support that feels like an extension of their team.
"Octane AI is the only quiz tool we partner with. Most quiz tools either feel like a gimmick or overwhelm users. Octane quizzes are genuinely enjoyable for customers while capturing the insights that brands can immediately action."
— Blend Commerce Team
A partnership model that puts results first
The math is simple: when agencies win, their clients win, and the whole ecosystem grows.
That's the kind of agency model Octane AI prioritizes.
"Octane lets us bring strategy to life in a measurable way," the Blend team explained. "We can test quiz formats, analyse how different questions affect completion rates, and track the downstream impact on CRO. Instead of just suggesting 'better product discovery,' we can show tangible lifts in conversion rates, revenue per visitor, and overall improvement of the customer journey."
This level of impact is only possible because the partnership goes deeper than software access. From Octane's side, that's by design.
"When I started building the Partner Program, I wanted agencies to feel like they had another employee on their team. Our goal is to make agencies stronger. It's about making sure that every client they touch has a success story to tell. That's what makes the partnership valuable—and lasting."
— Aoife Teague, Director of Partnerships at Octane AI
With that foundation in place, the client stories speak for themselves.
Why Blend is one of our top partners
Blend is one of the most trusted CRO partners in the Shopify ecosystem, consistently delivering 5-star results for the merchants they support.
Their services cover everything from CRO insights—a strategic audit that uncovers exactly what's holding a store back—to CRO implementation, where their award-winning team executes high-impact optimizations that get customers to buy now, buy more, and buy again.
"It's this level of detail they put into every client that makes Blend one of the agencies I love sending clients to. I know every brand will get extra care and measurable growth," says Aoife. "They're absolute experts at what they do and a dream to work with — fast to respond, thoughtful in their approach, and every member of their team is just a pleasure to collaborate with."
Inside the client playbook
The proof of partnership shows up in client metrics across verticals:
iGel Beauty: helping customers navigate a massive catalog
For iGel Beauty, choice was both their strength and their challenge. With such a large catalogue, shoppers often felt overwhelmed. Blend implemented an Octane AI quiz that matched customers to the right products while collecting valuable segmentation data.
Alongside other site and email optimizations, the results spoke for themselves:
PerTronix: turning niche needs into segmentation power
PerTronix, a brand with a niche automotive catalog, needed a way to help customers find exactly what fit their vehicle. Blend implemented an Octane AI quiz as part of a site redesign and migrated them onto Klaviyo, feeding quiz data directly into segmentation and lifecycle flows.
"With Octane, we were able to gain zero-party data from PerTronix's customers who were looking for niche vehicle products and send segmented marketing to guide them back to the newly redesigned site," Blend shared.
That translated into:
… And while we're all client-focused, there is another important aspect to cover here: what Octane AI's agency partners get out of it, too.
How Octane delivers for agencies, too
For Blend, the Partner Program isn't just a source of commissions—it's a revenue stream that compounds over time. But what really makes it valuable goes beyond payouts.
Blend uses Octane AI because it solves a core problem for their clients. Referring those clients just happens to come with added perks, like:
- Product betas to test features early.
- Extended trials and co-marketing to close deals.
- Hands-on support that feels like an extension of their team.
"The revenue share is real," Blend shared. "But what really compounds is retention. When clients see quizzes lifting revenue and feeding segmentation, they stick with the strategy—and with us."
The partner program that pays off
"We love that the partnership allows us to be creative without limits," Blend shared. "Octane allows us to build quizzes that feel brand-authentic while still being data-driven. That, coupled with the team's openness and constant innovation, means we're never standing still and always finding new ways to help our clients grow."