How To Optimize Your Octane AI Quiz with Our New Built-In A/B Testing Feature

Octane AI just launched a new feature to optimize your quiz with data-driven A/B testing. No other product on the market allows for precise split testing.

Matt Schlicht (CEO of Octane AI)
March 12, 2024

We are officially launching A/B testing capabilities for quizzes!

A/B testing allows you to test different versions of your quizzes to see which one performs better.

You can test different quiz questions, layouts, designs, and more.

By A/B testing your quizzes, you'll be able to optimize them over time so they convert more website visitors into leads and customers.

This will ultimately help you generate more revenue.

Here's a quick overview of how our new A/B testing feature works:

  • Easily set up an A/B test between two existing quizzes in your Octane AI account
  • Customize the percentage of traffic shown each quiz variation
  • Our system will automatically show website visitors the different quiz variations and track performance
  • View easy-to-understand reports comparing quiz engagement, opt-in rates, revenue, conversions, and more
  • Choose a "winner" and make that your new quiz once you have enough data

octane split testing

A/B testing is used by leading companies to improve conversion rates.

We're excited to now offer this capability specifically for maximizing the impact of your interactive quizzes.

To get started with A/B testing, simply log into your Octane AI account, navigate to the "Quizzes" section, and click on "A/B Testing" in the left sidebar.

From there, our step-by-step interface walks you through setting up your first A/B test.

Read our detailed documentation for additional settings you can use to fine-tune your A/B test. 

See Detailed A/B Test Analytics in Octane AI

Our A/B testing tool provides in-depth analytics to compare quiz performance. You'll be able to analyze the results across 4 key categories:

Graphs: Side-by-side comparison graphs for engagements, opt-ins, revenue and conversions between your A/B test quizzes.

Result Page Sharing Stats: See how often users share the result page for each quiz variation.

Top Products Ordered: View the top 5 products purchased directly from the result page for each quiz.

Engagement Stats:  Analyze user engagement metrics per quiz question, across variations.

Filter through any date range to analyze changes before, during or after the A/B test is running live. These insightful metrics help you determine the ideal quiz for maximum conversion and revenue.

We can't wait to see the results our customers achieve through ongoing optimization using A/B testing for quizzes.

As always, please reach out to our support team if you have any questions getting set up, or book a Zoom Call and Live Demo here! 

Learn about how to launch an A/B test with Octane AI here

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